Creating Quizzes to Grow Your Business

Every small business, including those in mental health practices, are searching for a great way to bring in quality clients. In this post, I will discuss 1 way you can increase the visitors to your website, which can in turn grow your practice.

WHAT IS AN ONLINE QUIZ?

An online quiz asks a series of questions that help reveal insights to the quiz taker. In the scope of a dental practice or other medical practice, an online quiz can be created to help get information about a condition they may have. These don't need to be diagnostic in nature, but rather, a way to educate potential clients that they need professional help.

When creating an online quiz, make sure it's something your customers care about. Don't create a quiz to create a quiz, if that makes sense. The idea is that you want to create something of value that your customers want to know about. If you're a solar company, you can create a quiz that provokes the question if solar panels are right for the quiz taker's house.

WHY ONLINE QUIZZES FOR YOUR PRACTICE?

Here are a few reasons why online quizzes could benefit your practice:

• An online quiz helps potential patients learn about their condition
• An online quiz will drive quality visitors to your site who may need treatment for the information in your quiz
• An online quiz can generate new leads for your practice
• An online quiz positions you as an expert

A quiz is a great way to establish your expertise as an authority in the industry. Your local competitors probably aren't utilizing this strategy, so having them will set you apart from your clients on your website and in search results like Google, Bing, and Yahoo.

HOW TO CREATE A QUIZ

Here's a sample process to create an online quiz:

• Research topics that your patients are searching for
• Create questions that can help answer an outcome, like "Do I have a Cavity?"
• Assign a point value to each question
• Create ranges of scores that provide various outcomes to a patient's responses
• Create a new webpage on your WordPress site
• Write about 500 to 1000 words of copy about the subject your quiz is on
• Create a quiz using "Quiz and Survey Master" plugin

In this plugin, make sure you set up a form to collect important information like name, phone number, and quiz for quiz takers to provide you

Post this quiz on the page you created in step 5 above

Publish this quiz and push it out to your audience via social media, emails, and SEO (which will take time to be pushed out by Google)

This process takes about 4 hours to accomplish and can be replicated as much as you'd like. We'd suggest creating quizzes as a strategy, so continue building them at a regular pace. For example, perhaps creating a quiz each month makes sense. After 12 months, you'll have 12 quizzes working for your business!

SAMPLE QUIZZES

Here are some sample quizzes (medical field) to give you an idea about how they work:

• • Do I have Anorexia?
  • Am I Autistic?
  • Do I have Bipolar disorder?

Think about different ailments, outcomes, or questions your patients have, then you can create a quiz that helps them decide to see a specialist.

For an eating disorder nutritionist, you could easily use one of the above examples.

For B2B, if you're an Excel Consultant who needs to reach businesses with your Excel services, you could create a quiz for showing how efficient (or inefficient) one of their processes is.

Quizzes can be used in any industry, so don't think that just because you're not in the medical field you can't implement them. The key is understanding who your customers are and finding out what they search for and / or care about. To prove the point, a financial institution could create a quiz to help people choose the best account for their personal needs. Not only would this quiz benefit the customers' experience, but also it would set them apart from other institutions who didn't do this.

BEST TOOL TO CREATE QUIZZES

We highly using WordPress for your website. Once you have a WordPress website, we highly recommend "Quiz and Survey Master" to build quizzes. This tool is great because you can build a variety of quizzes at no cost to you. There are no limits on the number of quizzes you can create.

There are a number of other quiz platforms that are SaaS (software as a service) providers. A simple Google search will yield many options you can choose from if you don't own a WordPress website.

CONCLUSION

In Conclusion, building a quiz can grow your practice by attracting potential clients. There are thousands of possible quizzes (if not more) that you could possibly create. Each quiz will bring new potential patients to your practice. While quizzes take time to create, they are well worth the time if you choose something your customers care about. Don't worry if your first quiz takes you longer than 4 hours to create, the key is that you're pursuing this option and that you're moving your business forward. This is one of the more unique strategies out there in marketing strategy, so I hope you found it to be useful.

I wish you luck in your pursuit of growing your business!

Dr. Amy Boyers is a licensed psychologist and has been in private practice in South Miami since 2001. She provides therapy to adolescents and adults, with a focus on women’s health, eating disorders, anxiety and mood disorders, & behavioral medicine.