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What is Website Migration & Why is it needed?
Posted: Jan 13, 2023
The most exciting event for a business owner is to see it grow & expand; this directly or indirectly implies change. In today’s digital world, if you have a business then you probably have a website. Thus, if you are undergoing change or growth in your company then you must have some updates, changes, & improvements in your website. You may need some top-notch features or your brand identity may no longer feel aligned with what you do.
Whether you decide to change the hosting or you wish to give it an aesthetic rejuvenation, it is crucial to follow a proper process to migrate your website to a new avatar. This is where website migration comes into play. Website migration is a vague term that is widely used by website developers as well as SEO professionals to present a stage where a website goes through a transformation in aspects that can positively influence digital visibility.
What are the types of website migration?
Some common types of website migration can be propagating from a domain name or HTTP to HTTPS or changing the entire UI/UX of your website, look-wise. Although migration is a common event, it also is a risky one. No one wants to crash their site or decrease the traffic coming to your website or overall reduce the accessibility factor that results in a drop in conversions.
Domain or URL change
You may think of changing the domain name, updating the URL, or just rebranding your business identity, this could be a typical reason for website migration. Changes in the domain can demand a lot of the same steps as content restructuring because the domain is the lowest level of a website.
Another common reason would be upgrading to a new e-commerce or content management system. The reason for this kind of website migration can be better features or functionalities and the complexity of the transition, in this case, depends on the objective that you carry. Different e-commerce platforms govern the process by which your website will be migrated. All platforms have varying architectures & layouts; it is like moving into a new workspace, you must customize the new workspace according to your needs & then take all your stuff there.
Unlikely platform changes, hosting changes, or a complete website redesign are a few other reasons for website migration. Now, with so many scenarios that may demand a website migration, most of the discussion is to figure out why you need it. This process may result in some serious issues like traffic drop if you have not planned enough.
To overcome these risks, you must adopt a tested strategy for website migration & you can hire a seasoned web development company to take care of that part. Make sure to set realistic objectives & the budget that you are willing to spend before finalizing on which service provider you want to work with.
Manoj Shukla is a Web-app Developer at Webomindapps. He has a keen interest in Technology, SaaS-based products. Also, he loves music & cricket and reads books in his free time.