What is Email marketing?

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

• Individualizes the content, both in the body and in the subject line
• States clearly what kind of emails the subscriber will get
• An email signature that offers a clear unsubscribe option
• Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own:89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other digital marketing techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer's needs more effectively.

If you’re considering email marketing, here are a few tips that can help you craft great email marketing campaigns:

• Segment your audience to send relevant campaigns to the right people
• Ensure emails look good on mobile devices
• Create a campaign schedule
• Run A/B tests.
• Advantages of email marketing
• Email has become such a popular marketing tool for businesses partly because it forces the user to take some kind of action; an email will sit in the inbox until it’s read, deleted, or archived.Email marketing can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit. You can even segment your emails and target users by demographic so you’re only sending people the messages they want to see most.Email marketing also allows you to run A/B tests of a subject line or call to action to identify the best performing message by using email marketing software that can also be configured to easily send out emails. Check out Mail-chimp' s email templates to see more of what you can do with email marketing.