Is there any need to Refresh Old Content

If you're an experienced digital marketer, you've probably been using content marketing for a while. You get extra points, but doesn't that collection of previously published material seems a little stale?

For those in this fast-growing industry, some of your best content may begin to look outdated after just one or two years. A marketer is expected to keep up with that kind of change, but how?

You don't have to reinvent the wheel every few years, and that's the key. With just a little updating, a lot of your current content can still serve your brand very well. Yes, you have rightly read there is no need to write or publish new text to be there in the market. In fact, You can just re-release the outdated content again like the blog as "Guide to Social Media Marketing", which has been completely updated from the version first published a few years ago.

It might be the change your team needs and the boost your content needs to direct some of your efforts toward updating existing content. In this blog we will find out why do we need to rewrite

Why There Is a Need to Take the Time to Refresh Old Content?

Although no content marketer wants to take on yet another task, updating older content can benefit both your brand and your content marketing strategy.

It keeps your company's name fresh. It doesn't necessarily follow that people aren't trying to find those old blog posts and eBooks via search engine results and outdated links just because you haven't featured content for a while. Good content will continue to draw attention, but is it giving your product the right first perception?

Additionally beneficial to your SEO plan is relevance. Although Google favors new content, content is what maintains the more important part of SEO maintaining. You can continue "producing" content by updating older content rather than having to start from scratch each time. Content Rewriter is what helps you to make the content fresh and make it again in the market.

Your content rewriter is kept easy by using a tool. Refreshing your content can help you meet your publishing deadlines even when you're short on ideas, time, or resources. For instance, updating an outdated eBook can lead to new blog posts, updated slide decks, or infographics in addition to improving the content.

Which Content Needs an Update?

So the question becomes, which content should you update? It can be difficult to decide which parts to work on at times. Thankfully, the following indicators will assist you in selecting which gems to polish. A large portion of your writing is probably still as relevant today as it was then. Best practices change, but many overarching ideas and tactics continue to hold true. A slight update can make your content feel fresh again if the main ideas are still relevant.

The statistics support it. Analyze your metrics to find your top content creators. What received the most visitors, was downloaded most frequently, was widely shared on social media, or generated the most sales? In which of your pages do you have more clicks, and is everything based on your industry and need? Repeat that sentence if it resonated with readers.

Perform a keyword search, pages when you Google some of your most important keywords. That content is obviously already performing well, but a minor update could make all the difference and help it soar up the rankings.

If you need help identifying sentences that would really benefit from a refresh, these indicators are a good place to start, but not every piece of content needs to meet all three criteria. For instance, a great piece of content may have underperformed initially because it was released at the wrong time or wasn't well publicized; however, if you apply what you've learned, it may perform much better the next time around it. If you are ready to update your then you can rewrite it by employing a rewriter tool, a tool that rewrites the sentences and updates it in seconds like simplified free content rewriter tool

In this blog, we will see what happens if a blogger will use the rewriter tool