Internet Optimization: Peering or Not Peering

Businesses are pacing rapidly towards a digital-first business model while recovering from the pandemic's darkest days. Business leaders are keen to start seeing results after putting so much effort into digital transformation. They seek to increase productivity, develop fresh revenue streams, and enhance end-user satisfaction. It is more crucial than ever to be able to interface swiftly, securely, and affordably with an ecosystem of peering service providers and other partners for achieving their goals.

At practically all large IXs, a number of the big content producers, like Google, Akamai, Facebook, and Amazon, are frequently present. You can also create a direct peering session with them in addition to a route server peering session.

With the boost in the need for connecting with partner ecosystems, it's not surprising to see that between now and 2024, worldwide interconnection bandwidth is expected to grow at a compound annual growth rate (CAGR) of 44%, making it 15 times larger than the public internet.

What is peering?

Peering is simply a direct exchange of data between two parties that does not use the public internet. Peering is categorized into private and public peering. Hence, networks linking at DE-CIX India can simply avoid over 85% of Internet traffic by making direct connections with Content Delivery Networks (CDNs), Internet Service Providers (ISPs), Video Streaming Services (OTT & IPTV's), DNS Root Servers, Social Media Networks, etc.

Applications of peering

For security reasons, numerous enterprise customers switched to private peering to access services from hyperscalers and SaaS providers. They have excellent reasons to avoid exposing their traffic to the potential dangers of the public internet in a setting where high-profile cybersecurity breaches regularly occur.

Industrial applications such as banks have the chance to co-locate with service providers in all the major financial centres across various continents, including New York, London, and Tokyo, by working with a peering infrastructure provider that has a worldwide data centre presence, like DE-CIX India.

Choosing a location to peer at is the next step after deciding to peer. You must first locate the potential peering points for the networks you want to connect to to achieve this.

Benefits of choosing to peer

• Peering increases your revenue
• Peering reduces your costs
• Peering reduces latency
• Peering boosts network throughput to other networks.
• Peering enhances your relationship with prominent players

Why should your peering infrastructure use DE-CIX Internet Exchange?

With the most peers, in the most markets, and handling the most traffic, DE-CIX has the greatest internet exchange footprint. No matter where in the globe your partners and clients are, DE-CIX India makes it simple to connect with them by providing access to more than 590 peering infrastructures internationally.

Conclusion

You may increase network performance, cut expenses, and provide content to end users with lower latency by using DE-CIX Internet Exchange for peering.

DE-Cix India is India’s Largest Peering Hub, offering carrier and data-center neutral Internet Exchange Points in Mumbai, Delhi, Chennai and Kolkata.