Discover the Packaging Importance

One of the most important keys to differentiate your product from the competition is the packaging. The choice of an appropriate packaging will guarantee a greater success in the sale of a product, as it is a perfect conduit to provide the final consumer with a good image of your brand and trust. You can also visit www.eliter-packaging.com

The purpose of a product's packaging must be to adequately protect the product throughout the entire distribution process until it reaches the final customer in perfect condition, but it is also a very effective marketing tool, capable of transmitting information and building consumer loyalty, as well as impacting other potential buyers.

Not giving the proper importance to the choice of the best packaging can lead us to make important mistakes that must be avoided.

In this post we are going to tell you what are the 10 most common mistakes in choosing cardboard box packaging.

10 most common mistakes in choosing packaging

• Use boxes of unsuitable dimensions:

The use of boxes of a much larger size than the product to be sent will not give a good image to our client and will make us use more filling and protection material.

In addition, the use of oversized packaging may cause additional costs in transport caused by a larger volume of the shipping packaging.

It is recommended to use boxes of sizes adjusted to the needs of each shipment.

• Use any type of box:

We can make the mistake of using any type of box that we have at hand to send our products. There are different types of shipping boxes on the market: flap boxes (American), self-assembling die-cut boxes, boxes for high or low product shipments, special boxes for bottle shipping, etc.

Use the appropriate box for your shipments and you will avoid incidents and additional transport costs due to possible breakages during shipping.

From carton boxes we can advise you to choose your original packaging correctly.

• Use poor-quality boxes.

Not all cardboard boxes have the same quality. The boxes can be made with top quality kraft cardboard and that provide greater rigidity and resistance to the packaging, or with other less resistant materials. Depending on your needs you will have to choose the most suitable one.

Another important aspect is the weight of the product. For shipments weighing up to 8 kg. a single channel box (a single inner ripple) can be used. For heavier shipments, double-channel boxes should be used.

• Not selecting a functional packaging.

While it is true that the aesthetics of the packaging is important, if it does not fulfill its main function of protecting the shipment, in the end this is useless. The packaging must be, first of all, functional. We can have a spectacular packaging but if it is not easy to use or manipulate by the customer, it is likely that they will not buy it again.

• Not using the appropriate filling and protection material.

It is very important to use filling and protective material in those packages with empty spaces inside. This way we will avoid the possible crushing of the package during shipping and that the product may suffer some damage.

There are different types of material that are usually used. The most common are bubble wrap, porex or kraft paper.

• Reuse used boxes.

If we reuse our packaging we run the risk of giving a bad image to the customer. As we have mentioned on many occasions, the packaging is the first physical contact that the customer has with us. Receiving a reused packaging will not provide the customer with the best values of our brand.

• Do not customize your packaging with your brand image.

The option of being able to customize our packaging must always be a priority. This is the best way to differentiate yourself from the competition. If the customer receives a personalized packaging we are also showing the value we give to the product we have sent him. A personalized packaging offers a value of exclusivity and trust.

• Customize your packaging inappropriately

The design should be clear and practical, both for the end customer and for its storage. The message must be as clear as possible and must not be able to confuse the user at any time.

Your personalized packaging has to be perfectly identified with your product and with your brand image.

• Buying excessive amounts of custom boxes

There is no reason to buy large quantities of personalized boxes. In carton box packaging we have customization options for boxes for minimum quantities. Do not hesitate to contact us and we will advise you in a personalized way.

Another option is the use of custom adhesive tape with your logo. This way you can have different sizes of anonymous boxes without having to buy larger quantities.

• Do not use signage elements or document-carrying envelopes

Do not hesitate to use this type of elements in our packaging if necessary. At specific times we will need to indicate to the transport company that the material is fragile, urgent or not overturnable. The use of special adhesive labels is very useful in these cases.

Another item that is also often used for sending invoices and other documents are packing list envelopes. There are different envelope formats to choose from depending on the volume or size of the document.

Zixin Yuan - Digital Marketing Coordinator at ÉLITER Packaging Machinery Website: https://www.eliter-packaging.com