What is Digital Out-of-Home (DOOH) Advertising
Posted: Jan 23, 2023
Residential Advertising offers various global and local brands a platform to advertise their products and offer a sense of community within the different gated communities.
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Digital Outdoor Advertising is a method of displaying your ads through LED screens that gets you the maximum number of people who easily get to know your brand. It’s in the form of appealing advertising that showcases the brand that paves your way to success.
Apart from these places, DOOH advertising can be found in other places as well such as hospitals, restaurants, cafes and bars, manufacturing units, airports, education institutes, events, hotels, bus stations, shopping areas, public parks, and many other places.....What is Programmatic DOOH?
Benefits of Programmatic DOOH:
Increased ROI. Programmatic DOOH allows advertisers to target their campaigns more precisely, resulting in better and more efficient targeting. This will enable them to achieve a higher return on investment (ROI) while also reducing their cost per impression (CPM).
Increased brand awareness and audience engagement. By showing your message consistently across multiple screens on which consumers spend time, you can engage with potential clients and build trust over time by providing useful information about your products or services—which may lead them back into brick-and-mortar stores to purchase something they saw advertised using this technology. Learn MoreUse Programmatic DOOH to target audiences with greater degrees of accuracy and flexibility.
More precise targeting: Programmatic DOOH lets you reach specific audiences, rather than broad categories of people. This enables you to reach consumers who are more likely to be interested in your products or services. For example, a sports brand could use programmatic DOOH to serve ads at sporting events where thousands of potential customers will see it—not just during the big game but also at warm-up periods and halftime shows.
Know Your Audience: While digital signage itself can create dynamic, on-brand experiences, media networks, and advertisers will get the most from these assets with the right analytics. A modern outdoor media strategy draws from the data collected every moment of the day as consumers walk by or engage with digital signage. By putting this data to work, media networks can better serve their buyers, and advertisers can engage in more meaningful ways with their audiences.
OOH to DOOH:
Bellplus Media is singularly focused on Digital Out of Home Advertising services. Our primary objective is to substantially increase a company’s brand recognition and exposure through strategic digital advertising modes.