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Performance Marketing Industry

Author: Aishna Ohri
by Aishna Ohri
Posted: Jan 27, 2023

Online Marketing and Advertising programs where advertisers pay affiliates, Publishers, and marketing companies after a specific action is completed like click, purchase, or lead are called performance marketing. Performance marketing is a comprehensive term.

Is performance marketing the same as affiliate marketing?

Affiliate marketing falls under the broad category of "Performance marketing" which also includes Influencer marketing, email marketing, search marketing, and any other form of advertising in which the marketing partner trades commission payments for sales (or completed desired actions).

The most valuable KPIs are awarded and paid out according to specified performance parameters in this strategy.

Before Performance Marketing, there was a word that is still in use: "Affiliate Marketing." However, over time, the phrase has expanded to encompass social influencers, native advertisers, mobile app developers, paid search partners with geo-targeting, email marketers, and more, in addition to the classic coupon and loyalty partnerships.

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The term "affiliate marketing" refers to the practice of promoting connected brands and products. This practice has evolved into a more creative, performance-based strategy that has become a catalyst for new customer acquisition, market expansion, customer segmentation, and high ROI campaigns.

Over the past few years, "Performance Marketing," which includes the more traditional "affiliate marketing" that has historically been known for generating sales solely through cashback and discount sites, has expanded significantly.

As a result of using performance marketing as a strategy, retailers receive free additional exposure for their brands and products. They also benefit from generally higher consumer engagement, higher conversion rates, higher average order sizes (basket values), and third-party endorsements, all of which boost sales, brand loyalty, and customer retention.

Therefore, even though Affiliate Marketing and Performance Marketing appear to be the same thing on the surface, they take different approaches, and Performance Marketing now encompasses a lot more.

How does performance marketing function?

Retailers or merchants were also known as advertisers who are looking to advertise their business through affiliates or performance.

Affiliates or influencers are the group of marketers on which businesses rely to promote their products and services

Affiliate third-party tracking platforms are the ones where affiliates form a strategic commission structure to handle returns

OPM’s (Outsourced Program Management companies) Companies or brands can choose to hire agencies with performance marketing expertise or support their entire in-house team.

About the Author

Aishna Ohri is a content writer with extensive experience of 9yrs. After gaining expertise in various fields of marketing she scoped in Seo content writing and social media creative writing.

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Author: Aishna Ohri

Aishna Ohri

Member since: Oct 14, 2022
Published articles: 2

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