Optimize your landing pages

Even if you don't use instant forms in your ads, you should still ensure that audiences can easily share their information with you. Your landing pages come into play here. You should ensure that your landing pages provide a straightforward and consistent user experience for both organic and paid marketing strategies.

Like Instagram, you can only share a single link from your profile on TikTok, but you can't share links from individual posts.

Landing pages from your TikTok profile

With such a limited amount of space, you should make sure your link points somewhere that benefits your business. This could be a designated landing page or a Linktree.

Use your organic landing page to encourage your audience to continue engaging with your brand. This might entail introducing them to your services, lead magnets, or blog posts.

Because organic lead generation requires your followers to complete multiple steps before they can submit their information on your website, the objective ought to be to make that process as simple as possible. This way, you know you’ll be sending your online invoice and getting your online contract signed as soon as possible.

Ad landing pages

Make sure to include a clear call to action and design a quick and simple experience on your ads' landing pages. The purpose of this page should be clear to visitors—it should link directly to your profile and content—and they should be able to take immediate action.

An advertisement for graphic design templates, for instance, ought to link to a landing page with information about the templates and a straightforward form for individuals to fill out in exchange for the templates. A higher probability of conversion is ensured by the continuity between the ad's and landing page's content.

Nurture your TikTok leads

After acquiring new leads from the platform, you ought to exert the same amount of effort in nurturing them as you did in acquiring them.

Move leads into your nurture procedure as soon as they give you their information. This ought to be quick and customized. For your TikTok landing page, you can use a unique form that starts nurture as soon as someone fills it out.

Based on the content they saw on TikTok, think about what content, products, and services your nurtures will enjoy.

Before directing them to your additional services, your nurture could include advice on how to use the templates and design best practices if someone downloaded your graphic design template content.

Include lead generation on TikTok in your marketing arsenal

TikTok has the potential to be an excellent addition to your marketing arsenal, particularly in terms of lead generation. It's fun to try new things, use trends in creative ways, and see what works once you find your niche on the platform! You have more room to experiment and play with it because it is still so new.

Make the most of your strategy by attracting, cultivating, and converting leads. Create multiple intake forms with fully customizable automated sequences. Send files about your company and communicate with leads, from automatically sending questionnaires to payment reminders.

I write about the tools of crms to help other small businesses and freelancers who are getting started themselves or just want to gain more knowledge. I hope that the information I provide helps you grow your business!