Know About The Major Top 10 SEO Trends In 2023?

The trends of search engine optimization keep changing from time to time, due to which you have to stay up to date in the field of SEO, and follow these trends. With every new update of search engines (google, bing, yahoo) comes new SEO trends, based on which you have to optimize your website.

Before telling about the Latest SEO Trends & techniques of 2023, let us tell you what are SEO trends — these are such trends or techniques which are currently in vogue. According to these trends, we can optimize our website and get a ranking on SERP.

Top 10 Latest SEO Trends & techniques in 2023-

• Use structured data
• AI tools
• Voice search optimization
• Core web vitals
• Quality content over quantity
• EAT convert EAT
• Semantic SEO
• User experience
• link building
• Video content & image content

• Use structure data –

Structure data also has a type of schema markup. This is a language that we use to explain our page to search engines. If we have put scheme markup on our page, then it will be easy for search engines to understand our page.

Schema markup may not be a ranking factor, but its usefulness is immense. If we talk about the latest seo trend in 2023, then the name of structure data definitely comes into it. Because it gives us a unique snippet on the search engine results page.

AI tools-

AI whose full name is Artificial Intelligence. AI has been growing rapidly for a few years. Due to this, its importance is increasing day by day. AI is a computer or program that has been created by humans. In simple languages, such as a machine or program which thinks and works like a human, then we call it artificial intelligence.

AI is being used nowadays in most things like — voice search, auto-driving cars, and analytics tools. Due to this its importance is increasing.

Statistics of Artificial Intelligence –

• The worldwide AI market will grow to $120 billion by 2025.
• The number of AI startups has increased 14 times since 2000.
• The worldwide AI software market will grow to $22.6 billion.
• Voice assistants created by AI will reach 8 billion by 2023.

also read — 3 SEO techniques: white hat vs black hat vs gray hat seo?

Voice Search Optimization Trends –

Voice search optimization is such an optimization, in which we have to optimize our website for voice search. Voice search is gradually developing, due to which it has become necessary for us to optimize our website for voice search. If we talk about the figures, then their list is as follows –

Voices search statistics –

• 27% of the world’s population uses voice search through mobiles.
• If any search is done through voice search, then it takes about 4.6 seconds to load.
• 40% of the total population of the United States use voice search.
• Talking about the use of voice search, they are as follows — playing music — 74%, checking the weather — 66%, setting an alarm- 58%.

Core web vitals

Core web vitals are one of the techniques of seo, these techniques are increasing gradually. Core web vitals that are determined by user experience. Three things are of great importance in this FCP, FID, and CLS. By measuring these three things, your core web vital score comes.

Core web vital score is different for both desktop and mobile. Google keeps the core web vitals score of mobile as a ranking factor.

Quality content over quantity

Quality content This is a ranking factor that has been going on for a long time, its importance is very high in SEO. In this, instead of looking at the quantity of content, we have to pay more attention to the quality of the content. The quality of content is a very big factor in ranking, so we have to make our content quality content.

Factors of Quality content –

• Put natural keyword
• Semantic SEO
• EAT optimization
• Readability
• Uniqueness

EAT convert EEAT-

EAT which has been converted to EEAT on 25 December. EAT in which the first three things were included "Expertise, Authoritativeness, & trustworthiness" but on December 15, Google included one more thing in EAT, which is Experience. Now EAT has converted to EEAT / Experience, Expertise, Authoritativeness & Trustworthiness.

EAT was launched by Google in 2014. Google placed it under the search quality guidelines. Day by day in the eyes of search engines, EAT optimization has become an essential part of the ranking.

Part of EEAT-

1. experience
2. expertise
3. Authoritativeness
4. trustworthiness

Semantic SEO –

Semantic SEO is a technology launched in 2013. Which comes under on-page seo, Google launched this technique with a Hummingbird update. Since then till now this optimization (technique) has been in vogue and this technique will remain prevalent in 2023 as well.

In Semantic SEO, we have to optimize by understanding the intent of the keyword. Like — suppose a person goes to google and searches what is digital marketing, then your content on this query should solve every query related to digital marketing. Like- as what is digital marketing, how it works, what career opportunities are in it, its benefits, its strategy, etc.

User experience is still-

User experience is such a thing that many people mostly ignore. Because it is not a ranking factor, but still the importance of this topic is very high.

Suppose you did SEO well and got a ranking on SERP, then when people came to your website then their experience was not better towards you. Due to this people have a bad experience with your brand. If the UX is good then it keeps you connected with the users for a long time.

UX which includes many things whose list is as follows –

• page speed
• spelling mistake
• Website Layout
• broken link

Link building –

Link building is a technique that has come under SEO techniques for a long time. Some people believe that link building is no longer as important, but the importance of backlinks is still the same as it was before.

Backlinks which provide us with a reference. Due to this reference, search engines (bots) feel that this website has connections with many people. When references come from many different platforms on our website, bots see a feeling of hard work towards us. Due to this, we get help in ranking.

Link building will also be a ranking technique in 2023. Through this, we will get ease in ranking on SERp.

Video content & image content –

Search engine optimization based on content. There is no meaning of SEO without content, we have to make this content in the format of images & videos. And SEO of Images & Video has to be done properly, as a result of which it can rank on SERP, and through this, we can do marketing.

Videos are a combination of images and audio, through which you can easily make people aware of your brand. And on the other hand, images are such a part of the content through which it is easy to understand the content. If we make images in the format of the infographic, then through this we can create Statistics, charts, buyer persona, etc. for our business.

Video & image content statistics –

• The largest platform for video creation is Adobe Premiere Pro, used by 61% of marketers.
• 36% of digital marketers say they use video content to drive brand awareness & reach new audiences.
• Infographics are the fourth most used content marketing format.
• The last four years have seen the biggest increase in the use of infographics in B2C marketing.

thanks for reading.

I am a professional digital marketer & blogger 1-year of experience in this niche, I am from India, Uttrakhand