Digital PR can deliver a range of benefits for both SEO

Following our publication of The Impact of Local Business Reviews on Consumer Behavior, Miriam distills the dominant traits, characteristics, and behaviors shown by reviewers and business owners. These insights are meant to help you envision both the

When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to avoid common pitfalls.

public and practices in an approachable manner, and enable you to form a useful mental picture of who and what you’re working with when it comes to growing and managing your reputation.

Google algorithm updates seem to come in two main flavors. There are very specific updates, like the Page Experience Update, which tend to be announced well in advance, provide detailed information on how the ranking factor will work, and eventually arrive as a slight anti-climax. This post is about the other flavor: the updates announced when they're happening or have already happened with vague guidance. The kind that can have cataclysmic results for affected sites. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. But how can you take your on-page optimizations to the next level and get beyond some of those basic tactics? In today’s episode of Whiteboard Friday, Chris Long shows you how.

We’re thrilled to announce Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Read our free report today for dozens of actionable insights, thoughtful analysis, and expert commentary from local SEO industry professionals. Since 2019, Google has acknowledged that it uses Natural Language Understanding (NLU) when understanding the relevancy and intent of users' search queries. So why is no one measuring relevance when it comes to link profiles? The team at Journey Further sought to do just that – and in their latest study, they demonstrate why link relevance is more important than ever.