The 10 Questions Most Business Owners Like You Have About SEO: Question Number 1

SEO is the practice of optimising your website to improve its visibility and ranking on search engines such as Google, Bing or Yahoo.

SEO is important for your businesses because it can drive significant amounts of traffic to your website. According to a study by BrightEdge, over 70% of online experiences begin with a search engine. Of the millions of results that come up, those that appear on the first page, get the most eyeballs. Research shows that the first page of Google captures 71–92% of search traffic clicks. This means that if your website is not appearing on the first page of search results, you are missing out on a large-huge-humungous potential audience. By optimising your website for search engines, you can increase your chances of appearing higher in search results, and in turn, drive more traffic to your website.

Another key benefit of SEO is that it can improve user experience on your website. When you optimise your website for search engines, you are also improving the overall quality and relevance of your site for your visitors. This can include things like making your website mobile-friendly, improving site speed, and ensuring that your content is relevant and of high quality. Providing a better user experience, increases engagement and reduces bounce rates, which ultimately lead to more conversions and consequently revenue.

SEO can also help your business establish credibility and authority in your industry. When your website appears higher in search results, it signals to users that it is a trusted and authoritative source of information. This can help build trust with potential customers and make it the default choice when they want what you offer.

One important thing to note about SEO is that it is not a one-time fix. In order to see lasting results, SEO requires ongoing effort and attention. This means regularly creating high-quality content, optimising your website for search engines, and monitoring your performance to make adjustments as needed. The long-term benefits of SEO is well worth the investment of time and resources.

Fun Fact: The first page of Google captures 71–92% of search traffic clicks. In other words, you need to consider how to be on the first page of search results. Internet marketing service agencies are a good place to start your quest for dominance in search engine rankings.

The article was originally published on Medium.

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