Email Marketing an Effective Content Distribution Mechanism

Email marketing is sending commercial messages in groups using the services of various email companies. There are two important aspects of this form of marketing.

Relevant Email Database

Effective Content Creation

Sending messages through this electronic media is not only for targeting new potential customers but also for old contact. Though the effective opening percentage is 5% repeated efforts can pay rich dividends. Sending repeated messages, and consistency is the most effective form of communication. Excessive emailing is considered spam and one should send electronic messages at intervals.

Electronic Messaging History

The first email was sent by DEC or Digital Equipment Corporation. It was sent en-masse using the services of ARPANET which stands for Advance Research Project Agency Network. It was sent to approximately 400 million clients by Gary Theurk and he claims huge success in the first messaging. It resulted in $ 13 million in sales of DEC products. This highlighted a potential marketing tool for mass marketing online.

Hotmail (Outlook)

Hotmail was founded by Sabeer Bhatia and Jack Smith in the year 1996. It was bought by Microsoft for $400 million and was relaunched as MSN Hotmail in the year 1997. Microsoft was phased out and was relaunched as Outlook.Com in October 2012. The webmail service was then followed by Rocket Mail which became Yahoo Mail later on. The free webmail could accord access to inboxes from anywhere in the world. Though still known as Hotmail a popular name the service has become Outlook officially.

Types of Email Marketing

• Email Newsletters....
• Acquisition Emails....
• Retention Emails....
• Promotional Emails.
• Transactional Emails
• Personal Emails

Email newsletters are the most popular forms of webmail. They are meant to be commercial and should be well-written with the addition of visuals. The acquisition emails, retention, and promotional emails are meant for marketing and content distribution. Transactional webmails are also commercially used for business purposes. Personal webmails as the name suggest are personal mostly between friends and relatives. However, all require a database in thousands or millions to be effective.

Most email marketing services are provided by digital marketing agencies. They are well equipped to send group webmails and have a huge database. Email addresses are collected from all sources available on the Internet. The opt-in method is best for collecting the addresses using high traffic, and popular blogs and websites.

A group of writers at Above the Fold Digital Marketing and Web Development Company in Mumbai India