Guide to Seasonal Marketing

Surges are expected during special occasions like festivals and seasons. For example on Diwali people make a lot of purchases of durable and consumer nondurables. Most of the purchases take place during Dhan Teras, but even on other occasions buying takes place at end of the harvest when a good harvest fetches a lot of money and increases purchasing power this is especially witnessed in Lodhali in Punjab and all over India to a great extent.

Many regional occasions and festivals in the states of India experience a spurt in sales. Social media experiences a spike during special occasions the surge is up to 70%. Most of the spurt is experienced during

In India, even some Western traditions are followed with great fervor. For example on February 14 the flower stores online and on the land experience a surge in sales. This happens with greeting cards as well since lovers send greeting cards on these occasions as well. There are a lot of products and services that sell on these occasions.

Marketers should push their content during the special occasion well over social media. If they have been consistently doing content marketing all through the year the campaign will be most effective. The right message with visuals celebrating the occasion is most effective. Messages with visuals celebrating the occasion are most effective.

Some of the popular media sites are:

Facebook

LinkedIn

Pinterest

Twitter

YouTube

Instagram

With some highest active users, these social networking and publishing sites are the most effective. Youtube with a high level of search is the most effective visual media. Suitable videos should be used for the target audience. Properly made videos suitable for the occasion should be used. Even social media creatives should be made such that they suit the occasion.

Facebook is most used by friends and relatives but the feed postings are sent to others as well that may well be the target audience. Linkedin is most used by professionals, business owners, and amateurs hence a good number of the target audience will be present. All Pinterest and Instagram are used by more than fifty percent of women hence good for the target audience. Others are used by all genders and provide a good opportunity for targeting the chosen active audience.

All the real

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.