Four Tips to Write a Successful Tender Response

If your business regularly submits tenders, proposals or bids to win new contracts, there's probably been times when you've wondered if it's worth the effort. Knowing what your potential client wants and putting your best foot forward when presenting your proposal are critical to winning the bid.

Writing a winning tender is no mean feat; if it's something you've been struggling with, we can help. We've compiled a few tips for writing successful tender responses. Regardless of your business, these tips will help you write a successful tender response that will help you bag the bid.

1. Templates

When submitting a tender response, it is critical to use the correct format and templates provided. These sections usually have word limits and require specific file formats. Most responses will need a specific tender proposal template, included in the documentation. For example, the cost estimates may be asked for in Excel and the rest of the document in PDF format. Accurately filling up the template will make it easy for the review panel to consider your offer. Hiring an agency that handles submitting your response is a wise move. They have the required experience to tackle all sorts of tenders across all industries.

2. Structure

It’s vital to have a clear structure to your tender document so that it is easy to read and understand. This means that the document should clearly outline both the content and the order in which they should read your response. You can accomplish this by segmenting your response into sections like introduction, key features, overview, pricing and references.

Begin with a clear and persuasive introduction that states your bid's purpose, explanation and main proposal. The introduction should provide an overview of your services, and the main body should include specifics about your services and why you are the best choice.

3. Selection Criteria

You must thoroughly address each selection criterion to show that you meet the client's expectations. Make sure that your proposed offer precisely meets the needs of the tender. Highlight with specific examples how you meet the selection criteria rather than just stating that you do. You can also list the benefits the buyer will receive from your products or services. Use clear and concise language to demonstrate that you understand the requirements and have the skills, experience and resources to complete the project successfully. Identify the most critical needs of the buyer and cater for this in your response.

4. Referees

Another essential part of furnishing a successful response is choosing suitable referees. You will undoubtedly be asked to include referees who can substantiate the quality of your work. It is critical to select referees who can give a positive impression of your company and have relevant experience with your services. Also, get permission to use referees before including them in your response.

Concluding Thoughts

Writing a tender response that is successful can be daunting and needs careful planning and consideration. You can follow these steps and create an effective response. Or you can outsource the work to an agency that will handle the job well.