A Competitive Analysis - Ulta Beauty vs. Sephora – the Best-Selling Women Fragrances

The beauty segment has recently seen a wave for women's fragrances. The two most common online retailers for perfumes are Ulta Beauty and Sephora.

Our study emphasizes the most widespread fragrances at Sephora and Ulta Beauty and studies customer happiness ratings to find the retailer having maximum satisfied customers using e-commerce price intelligence. We would also analyze product data and identify any patterns or trends and get an understanding of the product pricing, range, popularity, fragrance family, customer satisfaction, and fragrance content provided by both retailers using e-commerce data scraping. This data will be necessary for both consumers and retailers as it gives insights into the behaviors and preferences of the fragrance market for women.

By merging all the information using retail data scraping and price scraping, we want an all-inclusive understanding of the fragrance market for women at Sephora and Ulta Beauty and how these brands are doing in it.

Product Range of Women Fragrances: Ulta Beauty and Sephora

Ulta Beauty and Sephora provide an extensive range of women's fragrances from high-end and popular brands. A complete study of products and brands available at these beauty stores shows that:

Ulta Beauty provides 70 brands with 555 products having leading brands like Dior, CHANEL, and Lancôme, with their brand named ULTA Beauty Collection.

Sephora provides 60 brands with 858 products leading brands like Dior, TOM FORD, and CHANEL, with their brand named Sephora Collection.

This Picture dashboard compares product ranges of women's fragrances available at Ulta Beauty and Sephora, including data on many fragrances for every brand and type. The given dashboard shows an intuitive and straightforward visual data representation. It helps to quickly evaluate fragrance availability and brand popularity to know trends in this fragrance category.

Let’s get some more insights:

1. TOM FORD is Sephora's leading brand regarding toral fragrances. Furthermore, Sephora provides trendy and premium brands like Dior, Jo Malone London, Yves Saint Laurent, and CHANEL, which offers 40 fragrances.
2. CHANEL is the leading brand at Ulta Beauty, with top fragrances provided (29). Philosophy is the next best brand having 22 fragrances. Along with luxury products, Ulta Beauty also provides affordable fragrances like Marc Jacobs, Gucci, and Ariana Grande, focusing on offering customers many options at various prices.
3. Besides the differences in top brands, Ulta Beauty and Sephora also have a blend of different brands in the fragrance list. Sephora provides high-end and popular brands, including fewer common choices like Jack Black, Bobbi Brown, and Fable & Mane. In contrast, Ulta Beauty provides luxury and popular brands with more affordable choices, like Soap & Glory and Pacifica.
4. Ulta Beauty and Sephora sell 20 common brands, including well-known luxury brands like Dior, Gucci, Chloé, and Chanel, and affordable and premium brands like Calvin Klein and Jack Black. This suggests that Ulta Beauty and Sephora offer different product options with different price ranges, including high-end luxury brands and more reasonable options. This provides consumers with an extensive range of products and options to choose from, making that convenient to shop using both stores with a unique range of options.

Price Range for Woman Fragrance Products: Ulta Beauty and Sephora

Fragrance pricing can differ widely between retailers and brands. Ulta Beauty and Sephora are two well-known retailers that provide an extensive range of women's fragrances with diverse price ranges—the price ranges of women's fragrances from lesser expensive drugstore brands to high-end, luxury options.

At Sephora, it’s easy to get fragrances from stylish brands like Gucci, Yves Saint Laurent, and Dior, with more reasonable options from different brands like Philosophy and Marc Jacobs. At Ulta Beauty, it’s easy to find similar budget-friendly and high-end options having well-known brands like Michael Kors, Calvin Klein, and Coach. Both stores provide limited-edition and exclusive fragrances.

At Ulta Beauty and Sephora, pricing for women's fragrances starts at as low as $5, and $13 can go up to $350 and $400 for luxury brands like Jo Malone London and Tom Ford Viktor&Rolf.

For the analysis objective, we split products into four different price ranges: reasonable (under $50), low-cost ($50 to $100), quality ($100 to $200), and luxury (over $200).

Price Insightss

1. The initial thing which stands out in the data is the difference in total products in the appropriate category. Sephora has an extensive range of affordable products having 72 more alternatives related to Ulta Beauty. It advocates that Sephora arranges to offer a more comprehensive selection for budget-aware customers, whereas Ulta Beauty might emphasize high-priced items better.
2. The economy category also shows similar trends. Ulta Beauty and Sephora have similar total products in the category, suggesting that both retailers provide customers seeking products in this pricing range with a fine selection of possibilities.
3. We can see the maximum difference between these two stores in the premium category. Sephora offers 170 more products than Ulta Beauty in this category. It suggests that Sephora concentrates more on offering an extensive range of alternatives for customers searching for high-end products. In contrast, Ulta Beauty might be more worried about providing different products at different prices.
4. Both Ulta Beauty and Sephora have limited premium products. It indicates neither store is focused on giving a more extensive selection of high-end alternatives for customers wanting premium products.

The data specifies that Sephora offers an extensive range of alternatives across various price points, focusing on affordable or premium categories. In contrast, Ulta Beauty provides different options at different prices.

The analysis exhibits a difference in product price ranges between Ulta Beauty and Sephora. While most products of Ulta Beauty are reasonable (below $50), Sephora provides a high percentage of premium products ($100-$200) with 35.4%, suggesting that Sephora marks a high-end market. Also, Sephora offers an extensive range of luxurious products, having 7.2% over $200, related to 0.9% of Ulta Beauty. It indicates that Sephora pleases customers seeking higher-end options, whereas Ulta Beauty concentrates on a cost-conscious market with a smaller collection of luxury products.

These two retailers have a variable percentage of low-cost products ($50-$100). Ulta Beauty provides a high percentage of products, with 30.9% related to 20.5%of Sephora. This indicates that Ulta Beauty provides different items in the price range, making it a wise option for clients looking to balance quality and cost.

The data suggest that Ulta Beauty and Sephora are from different markets. Sephora targets high-end markets with a more extensive selection of luxury and premium products, whereas Ulta Beauty targets budget-conscious markets having more economical and affordable products. Customers can select between two retailers depending on their preferences and requirements, as each comes with advantages and disadvantages.

Popularity for Women Fragrance Products - Ulta Beauty and Sephora

Ulta Beauty and Sephora are two top beauty retailers providing top women's fragrance brands. This study will examine popularity of various brands of women's fragrance by evaluating total ratings at Ulta Beauty and Sephora. The popularity of fragrance brands could be evaluated by the total customer reviews it gets. The results would offer a firm understanding of the most trending and preferred brands among the customers. This study will provide essential insights into consumer preferences.

Review Insights

The data given has the total products having a particular number of reviews at Ulta Beauty and Sephora. Sephora has more reviewed products, signifying a broader selection with more active users rating them. It suggests a more popular and established product line, increasing customer confidence and trust in Sephora's products.

Sephora has higher percentages of products with 0 to 50 reviews, similar to Ulta Beauty, suggesting a great variety of less popular or new items. In the meantime, Ulta Beauty has higher percentages of items having 1,000+ reviews, suggesting a better variety of popular and well-established products.

A small percentage of products having either many or few reviews, Sephora and Ulta Beauty, show similar patterns in the spreading of product reviews, with most items getting between 100 to 400 reviews and a distinctive range. This indicates that both retailers provide a similar number of well-known products; however, Sephora's products get more total reviews.

Ulta Beauty has higher percentages of products having 50 to 100 reviews related to Sephora, suggesting more items getting popularity but not at the levels of more recognized products. In the meantime, Sephora has more products with 400 to 1000 reviews, representing a great variety of popular items that are prospective best-sellers.

Generally, the data suggest that Sephora has a higher product range with a bigger percentage of popular and well-established product lines and higher products with customer evaluations. Instead, Ulta Beauty has higher product percentages with a few reviews, indicating that this might have higher numbers of less popular or new products in the line. Also, Ulta Beauty appears to get a massive amount of products which has become progressively popular among customers.

This graph shows product rating distribution at Ulta Beauty and Sephora. Most products from both retailers get between 1 to 50 and 50 to 100 reviews, suggesting that many underrated products are available.

Sephora has higher percentages of products with 100 to 400 reviews, signifying that it provides moderately well-known products compared to Ulta Beauty, which has fewer products in the category. Both retailers have similar percentages of products with 400 to 750 reviews, suggesting they get several popular products.

Though Ulta Beauty has a higher product proportion with 750 to 1000 and over 1000 reviews, suggesting that it offers more top-rated items with many reviews. Instead, Sephora has a more well-rounded portfolio having a well-balanced combination of top-rated and moderately popular products.

The results offer important insights about customers and retailers alike. Retailers can utilize this data to determine their targeted audience and make well-informed decisions about marketing strategies and product offerings. Customers can utilize this data to select which retailer provides a more distinct product portfolio with a wide range of preferences.

Customer Satisfaction of Women Fragrance Products - Ulta Beauty and Sephora

Customer satisfaction is an important aspect when it comes to selecting a fragrance. One way of analyzing customer satisfaction for various brands of women's fragrances at Ulta Beauty and Sephora is by analyzing the ratings. By analyzing these ratings, people can understand what the customers liked or disliked about the fragrances and decide which fragrances to choose.

Insights about Customer Satisfaction

1. The imagination shows Ulta Beauty and Sephora have a massive selection of vastly rated products. Most Sephora products get a 4.5 to 5 rating, and most Ulta Beauty products get a 4.0 to 4.5 rating. It highlights the accessibility of quality and well-known items of both retailers.
2. This data also discloses limited products with low ratings, as Sephora has one product with 0 to 2.0 ratings and four products with 2.0 to 2.5 ratings, and Ulta Beauty has three products with 0 to 2.0 ratings and two products having 2.0 to 2.5 ratings. This indicates that a smaller proportion of products with both retailers might not fulfill the same customer satisfaction level and quality as the rest.
3. Moreover, there is an undetermined amount of products with 3.0 to 3.5 ratings, as Sephora has 4 products and Ulta Beauty has 10 products, demonstrating that there might not be many products that only get average customer ratings.
4. In short, the data indicates that Ulta Beauty and Sephora provide an extensive range of well-received, high-quality products having minimal products which might not meet similar customer satisfaction or quality. Moreover, the total moderately rated items are relatively low. This data gives essential insights into general customer satisfaction and the quality of products of both Ulta Beauty and Sephora.

Star Ratings Insights

1. Overview: Most products at Ulta Beauty and Sephora have higher star ratings, as most Sephora products get a rating of 4.5-5, and most Ulta Beauty products get a rating of 4.0-4.5.
2. Ulta Beauty vs. Sephora: Sephora has higher percentages of products with ratings of 3.5-4.0 and 4.0-4.5 compared to Ulta Beauty. In contrast, Ulta Beauty has higher percentages of products rating 4.5-5 and lower percentages of products with ratings of 0 to 2 and 2 to 2.5.
3. Lower-Rated Products: Ulta Beauty and Sephora have a comparatively smaller percentage of lower-rated products (0 to 2), telling that customers admire most products the retailers sell.
4. Conclusion: Ulta Beauty and Sephora provide a more extensive selection of well-liked and high-quality products. However, Sephora might have an extensive range of products with a bit higher ratings, and Ulta Beauty might have an extensive range of popular products having higher ratings.

Fragrance Family - Ulta Beauty and Sephora

A fragrance family means the scent classification depending on the overall character and dominant aroma. Ulta Beauty and Sephora provide common fragrance brands from various fragrance families like oriental, fresh, floral, woody, gourmand, and citrus. Brands like Chloé and Jo Malone provide fresh and floral scents, while Yves Saint Laurent and Tom Ford provide oriental fragrances.

The data here indicate that floral fragrances are most popular amongst customers at Ulta Beauty and Sephora. Fresh, warm, and spicy scents also are in demand by consumers. Alternatively, woodsy and earthy scents are less popular than other fragrance families.

Moreover, Ulta Beauty has a high proportion of products in the "others" category and a small proportion in the spicy and warm category related to Sephora. Ulta Beauty might provide more specialized or unique scents or different products than Sephora.

Ulta Beauty and Sephora have various product offerings from this chart while coming to fragrance groups. Sephora has a high proportion of items in the Warm & Spicy, Floral, and Fresh groups compared to Ulta Beauty, whereas Ulta Beauty has a better presence in the Earthy & Wood grouping. Both stores get a significant percentage of products in the "other" category, with Ulta Beauty getting higher percentages of products related to Sephora.

This advocates that Sephora might provide an extensive range of warm & spicy, floral, and fresh-scented products, whereas Ulta Beauty might offer a better range of woodsy and earthy scents. Besides, Ulta Beauty might emphasize floral-scented items in the store, whereas Sephora focuses more on the Warm & Spicy category. Also, both these stores have a small range of products that don’t fit into other categories.

10 Most Popular Fragrance Product Ingredients - Ulta Beauty and Sephora

When getting an ideal fragrance, elements play an important part in determining the longevity and general scent of products.

The option of fragrance elements is essential to the products' overall scent and longevity.

1. The acceptance of particular ingredients like Jasmine, Musk, Rose, Sandalwood, Bergamot, and Cedarwood, among others, with products sold at Ulta Beauty and Sephora, suggests their extensive demands among consumers.
2. The changes in total products having particular ingredients between two retailers indicate variations in the product offerings as well as targeted markets.
3. The less common usage of ingredients like Patchouli, Orange, and Cedarwood indicates lower consumer demand. So, this information highlights the importance of carefully choosing the right ingredients to ensure a captivating and long-lasting scent.

Conclusion:

Ulta Beauty and Sephora are well-known retailers in the beauty industry, focusing on selling quality women's fragrances. Although, it could be challenging for clients to choose which retailers to buy from, as both provide an extensive range of alternatives.

Our analysis exhibited that Sephora has high sales in the women’s fragrance market, having a focus on high-end and luxury brands. These retailers have received higher ratings for customer satisfaction, with Sephora somewhat edging Ulta Beauty. Also, Ulta Beauty saw stronger sales, however, with a wide range of pricing points and focus on more reasonable options.

Overall, our analysis has shown that Ulta Beauty and Sephora are stronger players in women’s fragrance market, with every retailer providing a range of highly rated and popular options. Eventually, the decision for which a retailer to buy from will rely on individual consumers’ budgets and preferences.

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