Why most CXO see marketing is a cost & not an Investment?

If you're like most CXO's, you see marketing as a cost. And while it's true that there are associated costs to marketing - such as hiring staff, creating and distributing content, etc. - the return on investment (ROI) for many companies doesn't justify the expense. So what's wrong with marketing?

There are a few things at play here. First, if you're not careful, you can end up spending more money on marketing than you ever expected. Second, your company may not see a lot of immediate returns from investing in marketing - which can have a negative impact on morale and productivity. Third, other areas of your business may be getting more attention than marketing, and if this is the case your brand may be taking a back seat.

If these concerns sound familiar, it might be time to reassess your stance on marketing. After all, there are plenty of ways to create successful content without having to spend a fortune on advertising!

When the sales are poor CXO tries marketing, why this is wrong?

It's no secret that most CXOs see marketing as a cost rather than an investment. In a recent study by Forrester, only 36% of respondents said their company invests in marketing to improve its market position. What's more, only 22% of CXOs believe that investing in marketing is key to the success of their company.

There are a few reasons why marketing can be seen as a cost for many CXOs. The first reason is that there is a perception that marketing is expensive. This isn't always true, but it can be difficult to justify spending money on marketing when profits aren't growing. Furthermore, some companies feel that their customers are already well-served by the company's products or services and don't need additional help from marketing.

The second reason why marketing can be seen as a cost is that many CXOs believe that their customers are already interested in what the company has to offer. However, this isn't always the case. Marketing efforts need to be directed at those customers who may not have been reached yet or who haven't been reached in the past with traditional methods such as advertising. Additionally, companies should consider how they can integrate marketing into their overall strategy

Campaign & lead generation is not only considered marketing

When most chief executive officers (CEOs) think of marketing, they often think of it as a cost. This is in large part because marketing is one of the most expensive functions within a company. But is this really the case? In fact, if you look at it from a strategic standpoint, marketing can be one of the most profitable functions your company performs. Here are four reasons why:

Read More: https://thedigitalfellow.com/why-most-cxo-see-marketing-is-a-cost-not-an-investment-2/

In the past decade, we've seen a massive shift in the way businesses operate. With the advent of digital technologies, companies are now able to connect with their customers like never before.