Shocking but true, 90% of Indian Digital Marketers don’t know Buyers Persona!

With the increasing competition in the digital market, it is essential for businesses to identify their buyers' pain and frustration points.

However, according to a report by Accenture, 90% of Indian digital marketers don't know how to do this.

In this article, we will discuss how you can use buyer persona mapping to identify these points. We will also showcase a few tools that can help you with this task.

What are buyer pain and frustration?

Buyer pain and frustration are the two main factors that influence buying decisions.

When buyers experience pain or frustration, it can interfere with their ability to make rational decisions. This is because they may be focused on solving the problem that caused the pain or frustration, rather than considering other options.

Buyers often try to resolve buyer pain and frustration in one of three ways:

By changing their behavior

By seeking information or support, or

By bargaining for a better deal.

Behavioral changes can include altering how you spend your time, trying a different product or service, or searching for alternative solutions online. Information and support can come from friends, family members, experts, or online resources. Bargaining for a better deal usually involves trying to negotiate a lower price or receiving concessions on features that you want in the product.

Buyer pain and frustration can be a challenge to address, but it's important to stay focused on your goals. By taking the time to understand your buyer's pain and frustration, you can help them resolve it in the best way possible.

Identifying buyers pain and frustration

Many Indian digital marketers don't know how to identify buyers' pain and frustration. This can lead to ineffective marketing campaigns.

One way to identify buyers' pain is by looking at their buying funnel. This is the sequence of steps that buyers take to purchase a product or service. You can also look at the stages of buyer motivation, which are: need, want, intent, and action. Once you know what buyers are feeling, you can find ways to address their pain and frustration. One way is to create content that addresses those issues. This will help you convert more leads into customers. Another way to address buyers' pain and frustration are to offer solutions. This can involve providing solutions to problems that buyers are facing or providing insights into how you can help them solve their challenges.

If you want to learn more about identifying buyers' pain and frustration, read our blogs on Digital content blueprint.

Understanding customer needs and desires

One of the most important steps any digital marketer can take is identifying buyer pain and frustration. This can help you identify the areas where your customers are struggling and figure out a solution.

Once you know what buyers are experiencing, it’s easy to find solutions. You can develop new products or services to address these issues, or you can improve existing ones. By understanding buyers’ needs, you can create a more satisfying experience for them and keep them coming back to your website.

If you want to take your online marketing to the next level, start by identifying buyer pain and frustration.

Read More: https://thedigitalfellow.com/shocking-but-true-90-of-indian-digital-marketers-dont-know-buyers-persona-2/

In the past decade, we've seen a massive shift in the way businesses operate. With the advent of digital technologies, companies are now able to connect with their customers like never before.