Why 90% digital brands fail in Indian markets?

Digital marketing is all the rage these days, with most businesses trying to increase their online presence in order to attract more customers.

However, not all brands are successful when it comes to digital marketing in India. In this article, we will explore why 90% of digital brands fail in India and how you can improve your chances of success.

Digital marketing is now a norm in many Western countries, and for good reason. It’s a highly effective way to reach consumers and drive traffic to your website or business. However, it’s not as common in India where traditional methods of marketing such as print advertising and radio still hold sway.

One reason digital marketing is less popular in India is that many people there are still very traditional when it comes to their beliefs about how products and services should be delivered. They like the idea of interacting with a brand directly, through print ads or radio commercials, rather than using a digital platform to do so.

Additionally, many Indians are not yet comfortable with using technology to make purchases. They may be more likely to visit a physical store to buy a product, even if they can purchase the same product online. This is likely because most Indians don’t have much experience with using digital platforms for shopping.

All of these factors make it difficult for digital brands to thrive in India. However, there are some exceptions – notable examples being Amazon and Flipkart – so there is still potential for success if you can find the right approach and target the right audience.

Indians are comfortable with offline channels of communication. They like getting information from people they know and trust.

Many digital brands have a difficult time succeeding in the Indian market because Indians are comfortable with offline channels of communication. They like getting information from people they know and trust.

Digital brands that rely on online marketing have a harder time reaching Indian consumers because they are not used to interacting with these brands through online channels. This means that many Indians are not familiar with digital marketing techniques, and they may not trust them. Additionally, digital brands that do not have an established relationship with their target audience have a harder time converting website traffic into leads and sales.

Indian consumers are also used to getting their information from traditional media outlets. These outlets are often more trusted than digital sources, which can limit the reach of digital brands. Additionally, many Indians do not have access to smartphones or internet connections that are fast enough for online activities. This means that many Indians prefer to get their information from print and television ads, which limits the effectiveness of digital marketing in the country.

Overall, digital brands should focus on building relationships with their target audience and using digital marketing techniques that are familiar to them. This will help the brands to reach more people and convert website traffic into leads and sales.

Indians are also used to hearing from brands through personal interactions, rather than through digital channels only.1. Indians are used to hearing from brands through personal interactions, rather than through digital channels only.

This is one of the main reasons why % of digital brands fail in Indian markets. Indians are used to hearing from brands through personal interactions, such as discussing products and services over the phone or in person. This way of doing business is much more personal and relationship-based than using digital channels only.

2. Indians are also very opinionated and have a strong sense of nationalism.

Another reason % digital brands fail in Indian markets is that Indians are very opinionated and have a strong sense of nationalism. They don’t like being told what to do or how to think. When it comes to their relationships with brands, they want to be able to have a voice and be part of the discussion. This is difficult to do when all communication is done through digital channels.

3. Indians are used to fast and consistent change.

Another reason % digital brands fail in Indian markets is that Indians are used to fast and consistent change. They love new technology and are always looking for ways to improve their lives. This is difficult for % digital brands to keep up with, as they rely more on traditional methods of communication such as email and phone calls.

Read More: https://thedigitalfellow.com/why-90-digital-brands-fail-in-indian-markets/

In the past decade, we've seen a massive shift in the way businesses operate. With the advent of digital technologies, companies are now able to connect with their customers like never before.