Exploring The Power of Branding: Different Types You Should Know

Adept Branding At Puneet Group To Open New Avenues:

To turn your product or any professional service into an enticing brand, we have the required skills and expertise at Puneet.Ae. Our veteran business consultants will make your business grow and meet great success and you will be pointed to lead from the front in your industry,

We shall project you ahead in the industry, so that you could gather larger industry fame as well as the share than others, as a result of this.

Simply put, effective branding efforts result in customer loyalty and ensure growing ROI.

Anywhere and any day, we run our glance, we find millions of products and services vying for our thinking. From digital gear to tea and coffee to furniture and so forth.

Literally, it becomes hard to make a decision quickly and judiciously. As for the branding, the scope is no longer confined to the company’s slogan, logo name, symbol or overall layout, rather it is much more to it.

Today, we have many more areas in branding, such as the business websites, social media presence of the business, the way we typography as well as the colour acting like the central theme.

Types Of Branding:

Items meant for sale become saleable when competent branding takes place. For our convenience, we categorize branding into the following types:

1. Personal Branding (Branding of a Professional or a Person):

As the term itself hints, when one’s artistic calibre or some outstanding talent or skill is highlighted for hire, personal branding takes place. For instance, a doctor, software, civil, mechanical or IT engineer, accountant, freelance writer, graphics designer or any celebrity or any other famous person.

However, this type of branding service is accessible to anyone who wishes to get famous.

2. Service Branding:

It centres around the service that an agency or any individual offers. The service ought to be of top grade as this is the foundation of a robust customer relationship.

We have certain examples here, such as a travel agency, a hotel a hotel chains or airlines etc.

Any well-known web design company in Dubai can play a great supporting role in realising such objectives.

3. Product Branding:

We commonly encounter this type of branding which highlights certain items and talented marketing minds make smart use of colours, design patterns, images, backgrounds etc. to tap upon popular sentiments for a longer customer involvement.

The central aim is to motivate and manage customer journey and their decision-making.

For example, any specific soap or haircare shampoo (like Lux, Loreal etc.) or biscuits etc.

These can be popular in any city or country and therefore, branding will centre around these.

4. Geographic Branding:

This is also known as cultural branding where the effort tends to capture the attention of the target audience and such audience will likely have a close affinity and orientation towards that location.

Clearly, the promotion of tourism is the major reason behind it. We can mention Times Square in New York or Eiffel Tower in Paris and Burj Al Khalifa in Dubai as the specific landmarks which geographic branding can easily be done for.

5. Retail Branding:

Yes!! This category belongs to retailers who trade in a wide range of items which are occasionally from some well-known brand while some retailers also wish to promote and sell their brand item.

Such retail establishments dial for retail branding practice. Among the successful retailers we have Apple, Sony, Samsung etc. in consumer electronics and then we have Armani, Michael Kors, Louise Vuitton etc. among the garments and so forth.

6. Online Branding:

This is a branding practice which culminates in digital or online mode and if done strategically, it leaves a deep footprint.

Among these, we have online ads, digital posts, web designs, graphics and logos posted online, email and message services and so forth.

Verily, a widely regarded web design agency in Dubai can be instrumental in driving this kind of branding.

It becomes necessary to reveal that online branding is in great contrast to offline one, but for effective business objectives, these are done side by side.

7. Offline Branding:

Let’s corner this here, which is flat opposite to the earlier one, offline in nature and this type of branding is devoted to offline practice, such as printing, personal meetings etc.

Here, we have a wide range of branding scenarios. For instance, handbills, printed boxes, labels, distinct colours, designs etc

Branding agency in Dubai can trigger astonishing business outcomes.

8. Corporate Branding:

In the final leg of this write-up, we are now dwarfed by the shadow of corporate branding. Here, the efforts are directed to wider business success and industry glory.

This encompasses every single activity, such as products, services, employees, vendors, suppliers etc.

For instance, if an enterprise manages to project itself as a luxury brand among a larger audience, customers will hold it as a luxury item and its price will be considerably higher than the rest in the race.

Therefore, it will be deemed as a status symbol. For example, the Rolls Royce car series, Apple iPhones, etc.

Conversely, if an item is depicted as a cost-effective brand then customers will hail it as the affordable option and the product will appeal to a specific social section.

Conclusion:

Simply put, branding is an art and an innovative affair and one has to think differently and widely while looking for ways for a successful branding process.

Any best branding agency in Dubai can catapult your brand into the limelight and for an enduring source of earning.