The Importance of Web Usability Testing

Statistics show that as many as 1 in 3 visitors to the home page will leave a website without exploring any more of the site. These visitors to your site won’t complain to you about the reasons why they have left your site, they will just leave! There are many reasons why it could be that they don’t understand what your site is about, that they have looked at the home page and have decided it won’t have what they are looking for, or the homepage takes too long to download. If you undertake Usability Testing then, you can be sure to find out exactly where the stumbling blocks on your website are – and take steps to rectify them.

Finding Problems:

The main aim of testing your website is to discover which parts of your website are failing and why. Usability problems that can give users a negative impression of your website include things such as broken links, misspellings, poor grammar, and clumsy layout. If you conduct testing correctly it will help give you a better understanding of how your customers think, and how they use your website. This in turn will help you understand your customers, and you can start to provide them exactly what they want.

Testing With Users:

Once you have decided to go ahead with Usability Testing for your website, you need to find a facility that will enable you to do this easily. Companies like The Talking Shop, which offer a web testing space, can help you to get the results you want. A Web Usability Lab at the Talking Shop, can be set up to reflect either a commercial or a domestic setting, and includes technology such as: picture in picture recording, eye-tracking, multiple monitors and a two- way mirror. A team member from the viewing facility company will also be on hand to look after visitors and help them with any technical queries.

Straightforward Process:

Once you have selected your target customers, found the right testing facility, and your website has undergone Usability Testing, then you need to gather the results. A viewing facility, like The Talking Shop, should offer you audio results emailed the same day. DVD recordings of the room may also be provided, in AVI, MPEG or MP4 format, but there may well be a charge for this. If you are unable to attend on the day, your viewing facility should offer you the option of web-streaming, so that you can view what is happening in the room for yourself. All in all, using a viewing facility for your website testing seems to be the most straightforward option.

I am K Thomas-Wilson. I love to write Article.