Building Quality Backlinks

Link-building strategies are an important element of SEO. The biggest challenge arises when you need a different strategy for each website.

Using the right link-building strategy

Each website differs in some way or another and consequently, the link-building strategy would differ. The difference arises due to many reasons and building links could be harder than the other. Some of the variables could be due to the company structure and the niche. In each link-building campaign, you have to gauge it using some questions.

What number of topics are there in your niche?

What website do you have to target to get links?

Is link building easier or harder to do in your niche?

What kind of keyword competition you are facing?

What kind of content do you have?

What is your content creation ability?

Which pages are required to rank for SEO?

Do you have an in-house link-building team or do you choose to outsource to link link-building agency?

Will your content be shared by followers naturally?

Is your focus on local search, pan India, or International?

You must first understand the topic and the kind of website you have to target to get links. Choosing the right pages to rank is vital for your link-building campaign. This is the most important part of your link-building campaign. Some sites linked to eCommerce websites may have little informational content while others may have enough content to help push your way through.

Affiliate websites

These sites can come in many forms. They could include blogs, coupon sites, product listicles, product directories, review sites, shopping comparisons, and more.

The techniques used are guest posting and resource page links. Look into competitor websites to create link building adopting the strategy will be very effective in most niches. You also need to link to article sites and brand pages.

Market place directories

These platforms connect buyers and sellers and facilitate electronic transactions. Notable examples are Etsy, eBay, TaoBao, Upwork, and Themeforest.

eCommerce

An eCommerce site will want links for ranking. They would like their product and category pages to be linked for higher visibility. For example a site sells an unbranded product asking it for a link back is a good idea provided the site belongs to the same category. A direct-to-consumer CPG site is good for link building since it may have a lot of informational content.

Universities

Blogs like to cite reputable sources from the universities, a unique angle universities can leverage to secure links. These sites need links to the program pages.

National Focus Impact Local Ranking

It is better to create long-form content to rank for national keywords and not just focus on local ones. This will ensure you develop a diverse and natural link profile. Local targeting eventually reflects on National Level results.

These strategies work for any website. Popular marketing agencies should create a strong focus on local and national rankings.

Uday writes often on Indian wildlife especially about the tigers. He works as a naturalist and is fond of travel. Uday also provides search engine optimization service and website contents in English.