International student recruitment strategies

Recruit the best students from around the world using Mobile engagementInstitutions are striving hard to attract the best students from countries around the world in tune with new trends in higher education. A decade ago, the prime destination for higher education used to be the US or UK. Now, there are many other countries competing for international students, such as Australia, Germany, Netherlands, China, Singapore, Canada, New Zealand, and Ireland. They attract students with generous scholarships, cheaper tuition fees, and competitive courses all with an aim to increase student enrollment. What could be the International Student Recruitment strategies they adopt to achieve success? This blog post outlines the popular international student recruitment strategies. Read through till the end.

Universities worldwide adopt direct and indirect means to promote their educational offering and student outreach. Students easily research these Universities in this hyper-connected world and then contact those in various ways. Education agents, recruitment fairs, and print advertisements have been the traditional recruitment channels adopted by Universities for International student recruitment. The traditional methods adopted by Universities may be a trusted source for parents and influencers, but are not necessarily what appeals to millennial students today who grow up with smartphones in today’s ‘notifications era’.

Institution-branded Mobile App – A Game-ChangerWith effective digital marketing techniques, Universities can achieve their recruitment goals faster by reaching a larger audience. Once the first contact is established with a prospect, giving the prospect the opportunity to download an University or College branded mobile app could completely change the game for effective recruitment. Reach students on their everyday devices with personalized communication and instantly create an interest in your University. With the help of a mobile app, institutions can communicate and engage the prospect effectively, run campaigns with custom messages, and enhance brand visibility. Disseminate curated content, broadcast videos, and virtual campus tours to attract the right future students. The prospects also prefer to be guided by an advisor throughout the admissions management process, and communication through a mobile app will be handy for individual engagement. Of course, where a mobile app is not downloaded the student can still communicate via an applicant portal.