Laying the foundation for a career in digital marketing

When the IT student is in the middle of his course, he will have to decide what field he wants to go into. Information Technology is a vast field, and he has many options. One of the reasons he has to make this decision early is because he can do his thesis report in the same field. This way he will gain plenty of knowledge, he will know what is happening in the field, and he will also be able to understand what prospects there are and what he needs to do to achieve those prospects.

As he looks around the employment landscape he will find that digital marketing is becoming very popular. There are many IT professionals who are employed in this field and they are making big money from it. This is a field that is growing by the day as most companies are making the switch from normal marketing strategies to digital marketing strategies. This is a field that requires people with both IT talent as well as creative ability.

This is exciting for the IT student as this means that not only would he get to be in a field of his choice, but he would also get to use his creative ability and come up with something new all the time. This should be enough motivation to get started on a good project report. But even while he is doing his project report he should keep his eyes and ears open about everything that is happening in the digital marketing landscape.

While this is a new field and there are books available on the subject most of what is learnt comes from informal methods. There are blogs and websites where it is possible to get plenty of information. There are forums where digital marketers discuss matters of key importance, and where questions are asked and advice is given. There is so much that the IT professional can learn by simply discussing with other people. Even while doing the project on digital marketing, the student will understand that while he can spend time in the library researching, most of what he learns will come from the real world and from practical real life experiences.

He will have to spend some time with those who are actually in the digital marketing industry and learn terms like behavioural targeting, social media fatigue, content marketing, page ranking and social media monitoring. He will have to learn how these methods affect the marketing strategies of various companies, and how they can be used to drive businesses.

Digital marketing really is a combination of both IT and marketing, and so it is not enough if the student is good with only one aspect and ignores the other aspect. A career in digital marketing is not just for the IT student, it is equally for the marketing student. The marketing student can put his salesmanship and market analytics skills to good use and later pick up what he needs to about Information Technology just like the IT student can do it the other way.

There are many areas in digital marketing that do not require high end IT skills just like there are areas which do not focus so much on salesmanship. This is the reason that many professionals and students from different streams are getting attracted to a career in this area.

While doing his project, the IT or marketing student can explore the possibilities of starting their own business. This is a good idea since most of the digital marketing firms in the industry are actually young start-ups. There is a lot of knowledge that can be gained by working with young entrepreneurs, and the student should make it a point to research how they got their break, and how he can venture along the same path.

The student should make it a point to read the newspapers very carefully, and keep going online to see what the trending topics are. This is a field that is still at the nascent stage and so there is constant change. This also offers the scope for new ventures and new ideas that the student can take advantage of once he enters professional life.

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Jack Joness from his school and college days only had a passion for Mathematics and Statistics. He even used to work as a Data Analysis and Statistics Analysis freelancer during his Post Graduation days. Then after working really hard and gaining lo