Strategies on social media that are used to build brands

Every social media strategy's core is content. It is how businesses create initial and enduring impressions on social media. And brands connect with both potential customers and existing ones through content. They know what content to post on each social media network. So, in this post, we'll discuss the nine social media content forms that marketers believe to be the most valuable, as well as how brands utilize these formats to connect with audiences.

The social media content that will be most interesting in 2023

1. One-minute videos

The ability of short-form videos to summarize and communicate information in under one minute makes them the most appealing form of social media content. Additionally, the length makes it excellent for social media and more shareable.

An audience that is busier than ever is watching you. People want quick, exciting material they can consume while on the go to feel satisfied immediately.

Why short videos are thriving on social

According to statistics, short-form videos are the type of social media post that consumers find to be the most engaging. Before you claim it's because more prominent brands have the means to make high-quality videos, compelling videos can be a manageable supply of time, money, or intensive editing.

2. Image posting

Out of the nine common social media content categories, images are the second most valuable type of material. They are also among the most common forms of social media shared across social networks.

Static visuals are quickly absorbed and enjoyed. Users form an instant impression of your brand on social networks based on its colors, composition, language, and other elements.

Why do photos work on social media?

Images are the form of social media content that 61% of users view to be the most engaging in their newsfeeds. I'm unsure about you, but I prefer viewing a picture over reading a thousand words.

3. Live streaming

Businesses now consider client engagement in real-time differently, thanks to the continuous digital transformation. With 152.5 million live video watchers in 2020—20.4% more than in 2019—live video emerged as the champion during the epidemic.

The benefits of live video on social media

Live video is the form of social media material that 37% of users find most interesting. Businesses and creators can use it to livestream discussions, webinars, Q&A sessions, and other virtual events. Unlike text or image posts, where you must wait for a response, live videos allow viewers to respond in real time.

4. Posts with text

Businesses should promote visual material, but they should pay attention to the impact of written communication. Additionally, text-based postings are still one of the most captivating forms of social media material, according to 32% of users.

Written material demands the same consideration, consistency, and creativity as other content formats. Your written material will be more memorable in the congested social buzz if you have a distinct brand tone and voice that matches your visual identity.

The benefits of text-based posts on social

Our index shows that 34% of customers follow their favorite companies on social media to get a sense of the personalities behind the businesses. And text posts are the most direct way to provide that to your audience.

5. Links to additional resources through URL

Utilizing links will increase the number of people who visit your website or other material. Including links in your social media postings makes it simple for your audience to obtain relevant content and broadens their interaction with your business.

With just one click, URLs allow your business to share more information or exceed character limits on social networking platforms.

Why do other material URLs and links function on social media?

You increase your chances of increasing traffic to your website by including links to relevant information on your social media posts.

Additionally, including a link to the payment or pricing page while promoting a new good or service on social media helps boost sales. Making switching between platforms simple also lowers the barrier to purchase.

Conclusion

An effective social media strategy revolves around the content you create and share. Content connects your brand to your audience by shaping first impressions and lasting connections. Therefore, you need to hire a social media expert. In this blog, we've explored valuable types of social media content essential for marketers in 2023.

As the digital landscape evolves, understanding and effectively utilizing these content formats will be crucial to building and strengthening your brand on social media in 2023 and beyond.

ValueHits is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency based in Mumbai, India.