Fashion-way

Engaging in purposeful and humble interactions with other stakeholders instead of harmful and exploitative ones is a second trait of a deeply responsible business. Clearly, the beauty industry as a whole does not meet the requirements, at least when it comes to dealing with customers.

The industry has spent a lot of money on advertising since the 19th century, pushing women in particular to purchase multiple products. With $7.7 billion, or 6% of all global advertising expenditures, in 2022, cosmetics and toiletries ranked among the top categories for advertising globally.More significantly, the industry has made extravagant claims about the miraculous effects of its products and the magical properties of its exotic ingredients, which have characterised its extensive advertising.

Furthermore, it was more obvious that the marketing messages of the mainstream industry were reckless in at least two ways.Some demographic groups were left out. When the industry first started, it gave preference to white people's features. Even though there is currently a lot more pressure for ethnic diversity, mainstream businesses still largely exclude other groups from their advertisements in favour of white women.

They gave preference to the youthful. Furthermore, the industry was obsessed with age from the beginning, believing that any woman who was older than mid-20s—or even younger in some cases—had a problem that needed to be addressed. It was incredibly reckless to instill fear of ageing in generations of women.Despite the fact that women have long been employed in the sector, women have rarely held leadership positions as businesses have grown. Bath and Body Works was the only one of the top 10 worldwide beauty companies with a female CEO in 2023.

The third quality of highly ethical corporate leaders is their community support. They make investments in specific cities, which boost employment, but they also fund cultural and educational institutions that improve the quality of life in the neighbourhoods.

"IN MANY WAYS, THE BEAUTY INDUSTRY HAS HAD A TOXIC IMPACT ON THE NATURAL ENVIRONMENT AND MONETIZED PEOPLE'S ANXIETY ABOUT HOW THEY LOOK."

The most prosperous businesses in the beauty sector were mostly situated in big, stylish cities, like New York and Paris, where community-building was not necessary for beauty companies. The industry praised New York and Paris for their global significance as opposed to the local communities' notions of beauty. Global beauty standards, not those of local communities, were shaped by the industry.

The beauty industry has negatively impacted the environment and has in many ways made money off of people's self-consciousness about their appearance. These factors lead me to conclude that the industry is not yet "deeply responsible." If the industry's leaders decide to act, they can make the industry more responsible even in the absence of government regulations.

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