Standout Sweets: Saypan Packaging Puts the Spotlight Back on Pushkar Brand

The wonderfully minimalist yet appetizing packaging Saypan recently designed for renowned sweet shop Pushkar Sweets has created quite a buzz in the food and beverage branding world. The clean, contemporary designs have helped reenergize the brand and gotten locals talking about the high-quality mithai from this popular Pune staple.

Other sweet and snack brands have certainly taken notice as well. Saypan's packaging and branding division has started receiving numerous inquiries after photos of their Pushkar Sweets boxes appeared across social media. Homegrown paan shops looking to elevate their image for a new generation of customers. Gourmet snack startups seeking stand-out branding to compete against bigger players. Even longstanding pedals and barfi stores are seeing their loyal customer base shrinking and need a facelift to adapt to the times.

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They know that packaging is often the first touch point between new products and customers in a crowded marketplace. So brands big and small have reached out to explore how Saypan's services can breathe new life into their image. From artisanal design drawing inspiration from heritage while still feeling fresh. To understand the latest food packaging trends and expectancies. The interest has especially spiked among mithai and traditional sweets makers looking to upgrade from simple plastic containers to contemporary designs that properly convey quality.

If your confectionery, snack food, or other edible product needs the branding and packaging edge to thrive in the modern market, get in touch. Saypan's dynamic team of designers, artists, and strategists have proven they can build buzz and sales starting with creating attractive, innovative packaging. See what they did for Pushkar Sweets and imagine what they can do to elevate your brand further. Set up a consultation today to transform your packages into true shelf standouts.

We helped create contemporary designs for their assorted boxes of sweets, including their signature chocolates and kaju katli. Clean lines, ample negative space and bright accent colors aimed to create a modern, appetizing look. For their exotic and premium dry fruit boxes, we used thick craft paper and subtle earth tone colors with copper foil accents to emphasize the gourmet nature of the sweets inside.

The new Mithai Magic packaging has been very well-received by customers. Many appreciate the contemporary new look while still recognizing their favorite hometown mithai shop. The brand has reported increased foot traffic and sales since rolling out this bold branding makeover. It just goes to show how pivotal those first impressions from quality packaging design continues to be.

Eris Professional In Packaging Saypan Communication