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What Is The Price of A Corporate Headshot?
Posted: Jan 18, 2024
Corporate headshots are professional photographs used to represent employees on company websites, social media pages, press releases, and other marketing materials.
They help put a face to a business and make communications more personalized. But what’s the typical price range for corporate headshot sessions?
The cost varies based on factors like photographer experience, editing time, the number of final edited shots provided and more.
What Are Corporate Headshots?
Before examining the costs involved with corporate headshots, let’s clearly define what they are. Corporate headshots refer to photographic portraits of business professionals that aim to capture the company or executive's brand image.
Typical uses of corporate headshots include:
- Company websites
- Marketing materials like brochures
- Online profiles on LinkedIn, Twitter, Facebook, etc.
- Press releases and news announcements
- Display in office reception areas
- Brand style guides
- Interoffice directories
Unlike personal headshot sessions, for corporate headshots, showcasing the business’ desired image and values takes priority over superficial looks.
That’s why working with experienced photographers specializing in commercial and corporate photography is so important, along with allocating the proper budget.
Factor
Description
Experience level
Entry-level to top professionals
Location
Major metro areas cost more
Shoot complexity
More people, locations, outfits
Offerings
Printing, and editing services affect the price
Average Cost By City
City
Price Range
Los Angeles
$500-$1,000+
New York City
$600-$1,500+
Chicago
$400-$800
Factors That Influence Corporate Headshot Pricing
Several components influence overall corporate headshot pricing:
Photographer’s Experience & Skills
Highly skilled photographers with commercial expertise, trendy editing styles, and prime equipment warrant higher price points. Budget options tend to be generalists or hobbyists.
Studio Rental & Setup Fees
Studios with extensive lighting gear, backdrops, props, and camera arsenals require certain rental fees. Budget shoots may leverage the photographer’s basic home studio or outdoor spaces.
Photographer Tier
Average Cost Per Person
Budget
$100-$300
Mid-Range
$300-$800
Premium
$800+
Wardrobe Expenses
Outfit changes extend session times and costs. Most mid-tier and all premium shoots accommodate wardrobe adjustments.
Travel Expenses
On-location corporate shoots at company offices or iconic venues involve transportation and travel fees. Studio sessions avoid these costs.
Editing & Retouching
Heavily refining and color-correcting photos take intensive effort and warrants added fees. Budget shoots involve lighter overall editing.
Physical Print Deliverables
Providing professionally printed copies of photos on archival paper or commercial-grade canvas raises overall costs.
Gifts, Presentation Books & Online Galleries
Offering personalized photo keepsakes like albums, gifting prints or publishing galleries online tends to increase pricing.
I am an Expertise in Business Development and Marketing Management with more than 5 years in Market Research Industry. My background includes staffing analysis, strategic planning, business & partnership development, organizational identity, employee