Skill Shiksha - India’s best online learning platform

Skill Shiksha is having a vast variety of courses from which you can choose your favourite to build a scope in. Let’s introduce you to one of the courses of skill shiksha - digital marketing course.

Skill shiksha is India’s best online learning platform.

Let’s have a look at one of its parts which is Google My Business profile.

GMB PAGE FOR BEGINNERS : IMPROVE YOUR VISIBILITY ONLINE

If you have a service providing local shops and you want to get noticed then google my business profile is for you. Here you can register your service on google with all the important details in it and when someone near your shop will search for your service on google has a possibility of showing your shop to him or her. But for showing your shop to the person searching your query, you need to remember some pinpoints for improving your local seo visibility.

1. KNOW ABOUT LOCAL SEO

Local seo is a practice of optimising your gmb ( google my business ) profile which helps your business to be more visible in local search results on google. If your business has a physical location and you want to invite customers then local seo can be more beneficial in spreading your business because marketing shines more than hard work.

1.1 SEO ( Search Engine Optimization )

SEO is the process of improving the quality of your website traffic in an organic manner and improving visibility and ranking of a website on SERP ( Search Engine Result Page ). SEO helps us in building organic traffic. You can find out people according to categories who are liking your website more or less by SEO.

1.2 SEO vs Local SEO

: When you use SEO your aim is to make your website shines at rank 1 on SERP to build a trust of the audience but with local SEO your aim is also to be at 1st rank at GMB profiles but the main aim is to invite more and more people to come to your shop for taking your service.

: Reach of your website is not bounded in any terms because people sitting from any place can watch you on your website or can take service from there only (informative website) but in local SEO reach is very bounded because specific people who are near to your shop only will come to your shop or business location by viewing your google my business profile.

1. IS GMB PAGE IMPORTANT?

The answer is a yes! In this digital era, if you have a service providing shop and you want to make your business grow then it is definitely important.

If you have big dreams, then execute smartly to fulfill them.

People who find your page attractive can directly come to your shop directly to take a service.

People who have tried your service may leave a positive review on your review page.

People who found your page new may read positive reviews which can force them to come to your shop and take service.

2.1 Create GMB profile

You can simply make and execute your own GMB profile by simply creating it on google by searching Google My Business and then naming it, adding category, adding location, etc.

2.2 Is it free creating?

Yes it is absolutely 100% free to create or register on google but competition is quite high. You should find those keywords for your profile which have low or medium competition with high search volume so that whenever someone searches your query near they have a chance to see your GMB profile on google.

1. OPTIMISE GMB PAGE

To optimise GMB page or to improve local SEO :

1. Enter complete information related to your service including NAP ( Name, Address, Ph. no. )
2. Choose your business category in which category it comes.
3. Include keywords on which you want to rank your page.
4. Add products related to your service.
5. If you provide any service, explain briefly about it.
6. Keep business hours accurate.
7. Upload photos related services
8. Use clear quality images.
9. Respond to each and every review whether positive or negative.
10. Always add real images of a service. For example if you own a restaurant, then the photos of menus, dishes should not be from google images because this can lead to a negative impact on customers.
11. All the above mentioned points are the key elements of the GMB page. Follow them because this is the time of expansion of your business.

1. WHAT IS ORM?

ORM stands for Online Reputation Management which is important because it manages your reputation on SERP by the page on which you are ranking by any keyword.

If you have started a small business or shop and you know how much competition is there then it is very important for you to maintain your profile to rank at top positions on SERP.

4.1 Maintain your ORM

To maintain your ORM, you need to have ➖

1. A Verified GMB profile of yours.
2. Create a google review page on your Google My Business profile.
3. Reply from the owner is must as it does not matter whether the review is positive or negative. Owner should reply to each and every review on his profile.
4. Google finds something suspicious if any review does not have a reply from the owner.
5. Respond to any existing review if not replied.
6. If you want to remove negative reviews then you may need to send the report to google.
7. You can get positive reviews from your friends and known people.
8. In a single day do not update more than 7 or 8 reviews.
9. More than 10 reviews in a day can lead to negative impact on google.
10. Regularly and slowly update some photos or descriptions for better engagement.
11. Get noticed, generate leads and invite customers.

To rank the GMB profile on the 1st page of the SERP, management of ORM is the must.

CONCLUSION

In conclusion, If you need to have a good management of GMB or any other thing, you may need guidance from some experts to teach you in depth about digital marketing.

If you have any kind of interest in digital marketing, you can help us to help you learn digital marketing. Join Skill Shiksha's digital marketing course online for better resolvement of your queries.

This world of Digital Marketing is very dynamic, if you want to build a career in it, we are your powerhouse of digital marketing. If you want to promote your business then also you can learn digital marketing from us for more career opportunities.

Enroll now in our DIGITAL MARKETING COURSE for a better future