Is Print Media Marketing Still An Effective Form Of Advertising?

For some, print media is seen as an old fashioned and ineffective form of marketing, but when used appropriately, it can still prove to be a powerful selling strategy for businesses of all shapes and sizes.

If you’re not ready to give up on print media marketing yet, and would like to explore your options with a professional printing company in your locality, here are some compelling ways in which doing so could prove a success for your business:

• Provide customers with a sensory experience

While digital ads might be technically intriguing, the human mind is naturally predisposed to sensory experiences, and touching and feeling something in their hands that’s tangible, can convince consumers that your product or service is exactly what they need.

• Enhance customer trust

Printed marketing is tried and tested, and consumers are often more willing to put their own trust in something they can see in front of them and which they consider to be reliable thanks to past experiences, as opposed to forms of digital marketing. When making a decision about buying something, research has shown that a significant majority of consumers trust printed ads far more than they to digital ads.

• Make your advertisements last longer

Social media moves at a fast pace, and an advert or promotional offer can disappear into the ether just as quickly as it appeared. With print marketing, on the other hand, because advertisements exist and can be handled and kept, customers can hold onto them until they need them, or share them with friends, family and colleagues.

• Save you money

Far more budget-friendly than digital ads, print marketing is something that all businesses can afford.

• Make your business accessible to everyone

Older consumers may not be as familiar or comfortable with digital media marketing, and unless you’re purposefully targeting a more youthful consumer, limiting yourself to just this one form of advertising could mean you miss out on an entire demographic.

• Give you less competition

With many businesses nowadays relying solely on forms of digital media marketing to promote their wares, it leaves the print media marketing field much more open, and far less competitive.

• Make your advertisements easier to read

Studies have shown that many people find it easier to read and understand print marketing, and overall, consumers prefer accessing direct information in printed materials, than on digital screens.

• Give you a high response rate

Receiving something through the post, as opposed to in an email or direct message on social media, remains something of a novelty for consumers, and often elicits direct and positive responses.

• Help you stand out and be noticed

A lot of information today goes unnoticed, and this is usually due to the inordinate amounts of information people are bombarded with digitally on a daily basis. By working with printers in Luton and sending out targeted print marketing material, you could have exclusive access to an audience that other marketing strategies have failed to engage with.

In short, print marketing is by no means dead in the water, in fact, it could be experiencing something of a resurgence; by working with a local printing company to advertise your business and promote your goods and services, you could get in on the action!

I am a passionate freelance writer and dedicated blogger with a deep love for the written word. With 10 years of experience in the world of writing, I have honed my craft to craft engaging, informative, and thought-provoking content.