Good SEO Bears Algorithm Changes

Imagine you’ve enjoyed several years of lucrative earnings from what others have described as a top-notch website. Your campaign strategies are successful—you’ve got the best keywords, tons of ads, more links than you can count and content coming out of your ears.

You’ve just quit working for someone else to live off the wealth of your thriving online business. You’re so successful in fact, that you’ve hired a full-time staff so you and your family can enjoy the lifestyle to which your website has made you accustomed.

Now imagine that all that is taken away overnight—the money, the staff and the lifestyle.

That’s what happened to an estimated 87% of website owners as a result of the Panda updates that began in early 2011 and continued through March 2013. The Panda algorithm went after deceptive content practices (i.e. content farming) and high ad-to-content ratios.

These are the types of shenanigans Machus Corp. refuses to participate in, which is why its clients have never had to recover from a Panda or Penguin censure--ever.

And while Google spam guru Matt Cutts has announced that Panda updates have been folded into Google’s core algorithm, we thought you should know there are more algorithms coming to address over-optimization and link schemes.

Penguin Tackles Over-Optimization

Penguin is looking for dirty over-optimization practices such as keyword stuffing and website cloaking.

Keyword stuffing refers to “stuffing” your website with repeated keywords or keyword phrases that offer no value to users but exist only as an attempt to increase search engine ranking. This used to be okay, but it isn’t in the new age of Penguin.

Website cloaking is the practice of creating two identical sites—one designed for users and the other designed for the sole purpose of generating higher rankings on the search engines. Many unscrupulous web professionals do this on purpose, but sometimes it happens by accident, as when you’ve “no followed” links on your website to mask low quality pages. You may want to take a second look at those as Google may not recognize the difference between purposeful and accidental cloaking.

Link Schemes at Risk, Too

There’s a lot of buzz about link farming lately. Link building has become an über-effective way to increase SERP. However, as with all other rank-climbing tactics, it has fallen prey to deceptive practices that Google is now addressing. So if you or your webmaster is creating links that have little or nothing to do with your content, be careful, Google may find you.

So How Do You Avoid Breaking the Google Rules?

Well, you could go directly to the Google playbook. But really, the rules change so quickly anymore, WHO HAS TIME TO KEEP UP?

We’ve said it before and we’ll say it again. Hiring a qualified SEO provider is the best way to ensure your website achieves optimal search engine rank and stays there. Keeping track of your SEO campaign is in itself a full-time job. So is keeping up with search engine updates.

Machus staff are expert in tracking algorithm patterns and are vigilant about keeping abreast of its updates and changes.

SEO has become a highly specialized field—as much art as technology. In the same way businesses hired advertising and marketing firms to increase revenue back in the day, hiring a qualified Search Engine Optimization consultant. professional makes sense—not only in terms of higher revenue, but in terms of peace of mind.

Author Bio:

Machus Corp., A technology solutions company based in Coppell, Texas, provides SEO services , Search Engine Optimization , Internet Marketing Services, Pay Per Click, Web Design and Development Services.