6 Reasons Not To Abandon Print Marketing In A Digital World

With so many businesses focusing on digital methods of marketing, you might be forgiven for thinking that there is no longer a place for print marketing in today’s modern world. However, print marketing can be just as, if not more effective, than digital methods, especially when you work with an experienced company offering high quality design and print options.

Could local Printing Services offer your business a ticket out of the saturated digital world of marketing, and increase your visibility? Probably, and here are 6 reasons why:

1. It’s tangible

Physical items such as posters, brochures and flyers, can all be touched and looked at multiple times, and by multiple people. When compared to digital marketing publications, which can disappear from people’s screens within seconds, never to be seen again, printed items make for a longer lasting, more memorable marketing product.

1. It’s credible

Print publications give readers a sense of legitimacy that digital publications or adverts struggle to achieve. You can pick up a brochure or glance at an advert in a magazine or newspaper, and know that you can look at it again whenever you wish; it’s there forever, or at least until the publication is discarded or thrown away.

1. It helps establish a brand

Nothing enables you to bring a brand to life better than a printed item of marketing. Allowing you to bring the aesthetic aspects of your logo and advertising to life through color, font and texture, printed marketing doesn’t just make your brand stand out, but makes it memorable and credible, too.

1. It helps businesses reach their target audiences

With carefully positioned advertisements and promotional information in magazines and newspapers, businesses can reach their target audiences far more effectively, whether that be the general public, or a more niche, specialist market. Seeking help from an experienced print marketing company can help ensure that your publications and adverts accurately represent your brand, and speak to your audience in a way they both understand, and love.

1. It’s more engaging

A website can be skimmed over in a matter of seconds, especially by today’s modern user who doesn’t have the time to linger on a site that doesn’t instantly appeal to them, or tell them what they need to know. With printed material, on the other hand, the engagement process is far longer, with the average person spending almost 45 minutes reading a printed publication, such as a magazine or newspaper.

1. It gives you visibility in a less saturated space

With an increasing number of companies focussing all of their marketing efforts on digital spaces, print marketing has started to regain traction as an effective means of marketing, and for the older generation, its appeal never went away! Print marketing allows you to enter a marketing space that’s less crowded, and gives modern audiences a refreshing way to learn about your brand, goods, and/or services.

By working with an experienced print marketing company, such as Solent design studio, you can get back to basics with effective print marketing, and start appealing to audiences who may be frustrated or bored of digital advertising strategies.

Ironically, what was once considered old fashioned in terms of marketing, is now a refreshing new way for people to learn about companies and their products and services, and by upping your print marketing efforts, you could give your audience something to think about, and ideally, something to spend their money on!

I am a passionate freelance writer and dedicated blogger with a deep love for the written word. With 10 years of experience in the world of writing, I have honed my craft to craft engaging, informative, and thought-provoking content.