Everything you need to know about Instagram stories

This is the era of digital marketing, and promoting your business, products and services on social media platforms is really important. One of the social media platforms you should be using right now is Instagram that stands out due to its captivating content that includes photos and videos.

Instagram was focused on aesthetic photos and images, however, recently Instagram is focusing more on short-form video content, just like YouTube shorts. It makes IG more engaging and very captivating for audiences.

It may be very confusing navigating the realm of photos, images and videos on Instagram, as there are lots of content formats for sharing. IG stories, posts, reels, and IG Live are among them.

That is why when it comes to Instagram video length, it becomes challenging to determine the ideal video duration for the selected format that you are presenting the audience to watch.

In this blog, we will discuss all about Instagram videos and everything else related to the instagram video length. So, keep reading till the end to learn all about Instagram stories and videos.

Instagram Video Length Limit

There are lots of formats Instagram offers to share the videos on the platform. Each of these formats have the specific length of the video that you have to keep in mind.

We are listing all of them below so that you can have an idea what kind of format Instagram offers when it comes to video sharing.

Instagram Video In Feed Video:

You can upload video of up to 60 minutes

Instagram Video In Story:

You can go up to 60 seconds

Instagram Live Video:

You can go up to 4 hours

Instagram Reels Video:

You can share video of length up to 90 seconds

Video Ads On Instagram:

Instagram allows you to upload a video ad of up to 120 seconds.

Note:

Instagram will automatically trim your video in case it exceeds longer than the proposed duration or length through the built in IG feature.

Posting Video On Instagram Feeds

As we all know, the video shared on the Instagram feed is called the Instagram video post. You can see that in the feed section of Instagram next to the images. There are many examples available online that you can see for that

The video length in IG feed ranges between 3 seconds to 60 minutes of duration. You can see the video preview in the feed automatically when it surpasses 60 seconds of duration.

Note:

Video on Instagram feed size= 1080 pixels x 1920 pixels.

Video Aspect Ratio= 9:16

If you want to upload the video on Instagram that is exceeding the 60 minutes of the duration, you have two options:

• Use Instagram editing tools and trim your video

• You can also upload your video as a carousel on Instagram feed.

You can use these methods to upload your video knowing the rules by Instagram and share your content with your target audience.

Posting Video On Instagram Stories

Instagram gives you an option to post and upload videos on IG stories. These stories will automatically disappear after 24 hours as soon as you upload them.

You can go for up to 60 seconds of video length on Instagram Stories. Keep in mind Instagram will trim video automatically on stories if it exceeds 60 seconds of length limit.

Note:

Instagram Video Story Size= 1080 pixels x 1920 pixels

Video Aspect Ratio= 9:16

You can manually add your stories to a section called highlights, and they will not disappear after 24 hours. Highlights are actually a collection of all the stories that a user chooses to display on their profile.

Uploading Videos On Instagram Reels

You must have come across a lot of videos on Instagram, which are short and vertical. These are called Instagram Reels, similar to YouTube Shorts. It is a popular method to create creative and fun content within a short span of time.

If you want to upload a video through Instagram Reels, the time limit is 90 seconds. There is a dedicated section on Instagram for Reels. You can find and scroll through all the trending videos in this particular section. You can go to the user profile or explore the feed to discover Instagram Reels.

Note:

Instagram reel size= 1080 pixels x 1920 pixels

Aspect ratio= 9:16

Instagram Live Videos Time Limit And Length

Instagram offers the feature of sharing videos in real-time with your friends and followers by going live. You can instantly connect with your target audience and broadcast live videos on the go.

It is a really cool IG feature that allows you to go "Live in real time" on Instagram for up to 4 hours. If your Live Session on Instagram exceeds 15 minutes, it is saved to your profile soon after it ends.

The option for Instagram live videos is mostly used by celebrities, podcasts, and individuals with a wide range of audiences to address specific issues. Even events and concerts are broadcast live on Instagram for fans who follow vigorously.

Length Of Instagram Video Ads

Instagram Video ads is the most efficient way to advertise your products or services on Instagram platform. These ads are shown as sponsored content that is video-based that uses Instagram stories or video posts on the feed to promote products or services.

It is an effective form of advertising through videos on Instagram and is widely used by businesses to promote various products, services, and new brands to capture a wider range of audiences through aesthetic pieces.

Instagram video ads in feed can range from 3 seconds and go up to 120 seconds.

Note:

Instagram Video Ad Size= 1080 pixels x 1920 pixels

Aspect Ratio= 9:16

IGTV Videos

Let us tell you that IGTV was a thing on Instagram if you do not have an idea. It actually meant Instagram TV, a feature on IG that allows audiences and users to enjoy long-form video content.

To the latest update, IGTV has been discontinued by Instagram, for the reason to put more emphasis on Instagram Reels and including long form video content in instagram posts.

Conclusion:

Let's end this short guide on Instagram videos. We hope that you have found the information you were looking for. Stay tuned for more posts like this in the near future.

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