Tailoring Blank Jackets for Gen Z: The Ultimate Guide

Off-the-rack jackets can only take you so far. To impress the digital-native Gen Z, apparel retailers investing in wholesale apparel will need to closely observe that audience’s dynamic rules of fashion. It seems customized jackets are something that catch the attention of Gen Z, particularly when the pieces reflect their dynamic style. So get ready to stock up some wholesale blank jackets, because this article is about to help you capitalize on this golden opportunity.

By understanding the design trends and customization options popular with Gen Z, you can leverage the appeal of blank jackets to the generation, for boosting sales and building brand loyalty.

Decoding Gen Z Style

Oversized: Oversized apparel with dropped shoulders are all the rage among Gen Z. They will find boxy denim jackets or bombers interesting, as these garments can be layered over tees and worn along with baggy pants for a relaxed look.

Eco-Friendly: Gen Z is hyper-aware of environmental and social issues, more so than their predecessors. Opt for jackets made from recycled materials like organic cotton. Prioritize brands known for responsible manufacturing, because that will earn extra brownie points from them.

DIY: There's a growing trend of DIY fashion. You can also consider upcycling clothes that used to be a thing. Stock up on a variety of blank jacket styles in colors that appeal most to your Gen Z customers. This way, your customers will be able to personalize them with embroidery, patches, or fabric paints. We recommend dropping by our Port Authority jackets wholesale page for a value-priced selection of blank jackets you can buy, and selling them along with a short DIY guide.

Interest in Streetwear: Streetwear continues to influence mainstream fashion. Soft shell jackets, denim jackets, and windbreakers with graphic prints, bold color blocking, or reflective detailing can also appeal to this generation. The Sport-Tek ST970 soft shell jacket is a great pick for starters. If you need alternatives, check out our Sport-Tek jacket wholesale collections for trendy pieces in a variety of colors that your Gen Z customers will appreciate.

Statement Patches & Embroidery: Patches and embroidery pique the interest of Gen Z simply because they allow people to showcase their personalities and interests better on their outfits. Stock a variety of pre-made patches featuring pop culture references, social justice messages, or vintage-inspired designs and recommend them along with your jackets.

Sourcing The Best Jackets Wholesale

Here's a quick guide to sourcing high-quality blank jackets from ShirtsBargain, specifically from two of our bestselling brands:

Port Authority: A leading manufacturer of blank workwear and casual apparel, Port Authority offers a wide range of classic and trendy jackets in various fabrics and fits. Their commitment to comfort and quality for any budget make them attractive to Gen Z customers.

Sport-Tek: Known for their performance apparel, Sport-Tek also offers a great selection of functional jackets. We recommend lightweight windbreakers, fleece jackets, and varsity jackets to experiment with different looks.

Tips To Sell Them Quicker

Offer Customization Workshops: Partner with local artists or apparel decorators to host workshops where Gen Z can learn basic customization techniques like embroidery or patch application. This creates a unique shopping experience and fosters brand loyalty.

Partner with Influencers: Collaborate with Gen Z influencers on social media platforms. Let them personalize and showcase your jackets to inspire their followers.

Utilize Social Media: Run engaging social media contests where Gen Z can share their custom jacket creations. Offer prizes and highlight the best designs to build a community around your brand.

The key is in catering to Gen Z's desire for self-expression, to unlock a new level of customer engagement and sales. Getting the best jackets wholesale from renowned brands is a great place to start. Remember, it's not just about selling a jacket – it's about empowering Gen Z to create a one-of-a-kind fashion statement with jackets.

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