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Do you remember the days when television was filled with fun and colorful ads that captured our imagination?

One such memorable ad was the Big Babol chewing gum commercial featuring the beloved characters ‘Kachua’ (the turtle) and ‘Chiriarani’ (the queen of bird).

This animated advertisement holds a special place in the hearts of many who grew up in the 90s and early 2000s.

At some point of time, every Indian kid was busy trying to blow a bubble of a bigger size than their mates. This advertisement with its tagline showed children how a mere bubble could rescue them from trouble or be utilized to their advantage.

The main focus of the ad was not to merely showcase how blowing bubbles was so much fun — kids were already aware of that. The point was to make it look valuable and look good even among the teenagers and adults. And that particular message was passed on, to contemporary times.

This famous ad starred a little tortoise who was being adopted by a bird. Being inspired by its winged siblings, the tortoise instead of giving up is seen to blow out a big bubble with the help of which, the tortoise manages to try flying like its other siblings.

The narration and lyrics were composed by the marketing pro Prasoon Joshi and the bubble in the ad had been successfully glorified.

The storyline of the Ad

This 2D animated commercial tells a touching story about a baby tortoise accidentally being born into a bird family. The mother bird decides to adopt the little tortoise and love him as one of her own. One day, the mother bird and her other babies get scared when they see the baby tortoise jump off a cliff, trying to fly like his bird siblings.

Luckily, he had Big Babol gum. As the brave tortoise chewed the gum and jumped off the cliff, he blew a huge pink bubble and started to float in the air. His bird siblings and the mother bird were relieved and happy to see him flying like them.

The concept behind the Animation Ad

The idea of this ad is centered around the pink bubble. The concept behind Big Babol's animated commercial is to reinforce the brand's slogan, "Bade Kaam Ki Cheez," which means "a thing of great use." This campaign was created by McCann Erickson.

The new commercial shows another situation where the bubble becomes useful and adds a fresh twist to the story.

What type of animation is used?This animated commercial uses traditional Cel Animation. Color was added in a program called Animo, and then the final composition was done in Tremor.

What is Cel Animation?

Cel animation is one of the oldest forms of animation. It involves hand-drawing characters on transparent celluloid sheets, which are then placed over painted or colored backgrounds. Cel Animation first became popular in the late 1930s when Disney used it for their animated films. Some well-known movies that used Cel Animation include "Snow White and the Seven Dwarfs" (1937), "The Lion King" (1994), and "The princess and the Frog" (2009).

Now, what is an Animo?

Animo is a highly innovative software used for creating cartoons and other 2D animations. It combines both 2D and 3D animation in one package, making it versatile for animators working in small or large studios.

This software allows animators to use traditional animation techniques alongside modern computer technology. This results in smoother motion, better images, faster production, and advanced effects.

Animo is unique because it provides full automation, while still allowing the main animator to create completely colored and detailed frames. This blend of old and new methods makes Animo a powerful tool in the world of animation.

Let us take a look at what different visual and narrative styles and 2-dimensional animation have been implemented for the iconic Big Babol bird Ad.

Motion Graphics: Motion graphics is a style that brings graphic design elements like geometric shapes, typography, and illustrations to life through motion. It is a powerful tool for marketing and branding.

By combining animation and narration, motion graphics can give multiple meanings to lifeless objects, allowing them to be used for various explanations, no matter how complex the topic.

What makes motion graphics special? It's the way it brings abstract objects to life through movement and storytelling. This combination creates engaging, curious, and exciting narratives that partially unfold in the viewer's mind, just like how a movie or book draws you in and lets your imagination complete the story.

Significance of Animation in Advertising

Using animation in advertisements can help you convey the nature of the brand and emphasize it amidst others. Creating an identity for the product of your brand that stands out from all others can be the ideal example of this is a brand mascot. What is a brand mascot? It is something that would represent your brand and make it more unique and noteworthy.

It is expected that use of animation in advertising, in the near future will certainly expand and there will be more interesting and exciting opportunities for the merchants to experiment and explore various creative ad contents. The audience will find it easier to follow together with the message that is being conveyed to them.

Animated ads are loved by the audience because they are relevant, attractive and entertaining. They tend to directly communicate with the audience and emotionally engage with them offering available resolutions.

You have to understand the key role of animation in advertising and follow the latest trends of animation and video marketing in order to attract the target audience group. Services such as animated ad videos from a renowned and experienced institute- like MAAC Animation Kolkata will boost up your brand’s promotion to the new level!

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