How do you boost conversions on your WooCommerce store?

Converting visitors to customers is pivotal to the long-term success of your WooCommerce store.

A key metric to measure the effectiveness of your WooCommerce store is the conversion calculator. It represents the percentage of visitors who end up taking a desired step, typically associated with completing a transaction on the site. Other forms of conversion could include filling out a loyalty programme questionnaire or subscribing to your email newsletter, etc.

At the initial stage, businesses focus on driving people to their site; however, over time, if the visitors are not converting into buyers, then you need to look at strategies to enhance your conversion strategies.

Higher conversions follow a strategic approach. With revamped WooCommerce store product pages and savvy online marketing, including emails, they're certainly within grasp. Let's sift through the dynamics that keep customers happily engaged. The benefits of partnering with Wonderful are undeniable - their expert solutions can dramatically streamline this process.

Product page optimisation

Product pages are the decision drivers for visitors. This is where customers spend the most time, browsing through the product catalogue, shortlisting, and adding to the cart for the final step in the buying funnel. You can pay attention to the following elements for the desired results:

• Visual attraction: Clear, high-resolution images can have a substantial influence on a customer's decision. Provide customers with a comprehensive understanding of the product by displaying it from a variety of perspectives and enabling them to focus. This contributes to the establishment of trust in the product's authenticity and quality.
• Product Descriptions: A well-written product description should highlight the product's specifications, benefits, and features. Utilise bullet points to facilitate comprehension and incorporate all pertinent information that may be required by a consumer to make an informed decision.
• Customer Reviews: The prominent display of customer reviews and ratings on product pages fosters trust. Before making a decision, potential shoppers frequently consult the experiences of others. Send follow-up emails to satisfied consumers after completed transactions to encourage them to share reviews.
• Measurable points: Clearly visible and compelling CTAs usually nudge visitors towards the desired activity. Utilise persuasive language to encourage tangible decisions and employ contrasting colours to emphasise their importance.

Social proofs speak volumes

In these modern times of social media explosions, you can’t deny the potential impact of customer feedback on social platforms. Research reveals that ‘Social Commerce', i.e., the online business generated through social media, accounted for 18.5 percent of e-commerce in 2023. Smart e-businesses are tapping into the FOMO (fear-of-missing-out) syndrome and using positive consumer testimonials to create ripples in online social circles. Let’s see how you can join the bandwagon.

• Customer testimonials and reviews: Display good testimonials and reviews on your website. Create a distinct section for consumer comments and highlight strong ratings. Capturing genuine customer delight often works better than proclaiming how good you are.
• Encouraging reviews: Develop tactics to encourage customers to post reviews. This can involve sending follow-up emails, giving discounts on future purchases in exchange for a review, or embedding review prompts directly into your website. Streamline the experience and watch as satisfied customers take to social media to rave about their encounter.

Exploring electronic mail as a marketing tool

According to HubSpot, email messages have a strong ROI of around $36 for every $1 spent. With 77% of marketers observing increased email engagement in 2023, your online store can capture consumers’ mindspace through targeted campaigns.

• Personalised email campaigns: Emails work best when the messages are tailored for every recipient (to the extent possible). Utilise customer data to customise your messaging, providing pertinent products and promotions that are consistent with their browsing and purchasing history.
• Abandoned cart reminders: As buyers, we often add products to our shopping carts and close the site for various reasons. To motivate your customers to complete the transaction, incorporate persuasive copy, compelling product images, and a clear direction. A little nudge, such as a small offer or costless shipping, may entice them to go back and complete the activity.
• WooCommerce integration: Customers crave attention after they've bought a product. Emails and newsletters allow you to establish a personal bond with your customers and prospects. Send follow-up notes, recommend products they'll love, and roll out the welcome mat to keep them engaged and turning into repeat business. You can integrate your email platforms with your WooCommerce site for automated campaigns.

Popular marketing plugins for email communication

While several email applications can assist you in your marketing campaigns, the following plugins can integrate easily with WooCommerce.

Mailchimp

The premier email service provider, Mailchimp, lets you develop targeted campaigns, automate emails, and track outcomes. To sync customer data, purchase history, and more, connect your WooCommerce store to Mailchimp.

Klaviyo

Klaviyo is another strong email communication solution that includes deep segmentation, automation, and analytics for your WooCommerce store.

Omnisend

Automation, personalisation, and advanced reporting are possible with Omnisend, an SMS and email plugin for WooCommerce.

How can Wonderful enhance your customer experience?

Cart abandonment is often the fallout of a cumbersome checkout procedure and probable cyber threats. Wonderful provides a seamless experience that motivates customers to complete the buying journey. Here are some of their consumer-facing benefits:

• User-friendly payment method: Wonderful’s WooCommerce payment pluigin delivers a seamless and secure checkout which is powered by the Open Banking system that facilitates direct bank transfers, bypassing traditional card-based payment methods.
• Minimising cart abandonment: With about 70.19% cart abandonment percentage in 2023, e-commerce businesses suffered losses close to $18B. Their payment solutions are designed to minimise friction during the checkout process, thereby encouraging consumers to finalise their purchases.

• Improved security: Rising cyber crimes have made probable data breaches a prime concern for online consumers. Wonderful’s multi-factor authentication and advanced security measures safeguard your WooCommerce site from probable threats. This increases the likelihood of a consumer completing the shopping cycle by fostering trust and confidence.

Conclusion

In the dynamic and highly competitive e-commerce environment, you need to prioritise consumer engagement to boost conversions. User-friendly WooCommerce payment gateways like Wonderful allow you to integrate several marketing tools to augment your customer outreach and on-page experience.

Implement some of the above ideas to skyrocket conversions and grow your WooCommerce store.

Sakkun Tickoo is the Digital Marketing Director at Wonderful Payments Ltd. Wonderful Payments delivers online payment solutions powered by open banking for ecommerce stores and in-person POS transactions for small businesses in the UK.