Important Things Need to Know About Koozie

Ever wondered why your Beer gets warm sooner than your friend’s? The reason could be that your friend is drinking beer from a can that has a Koozie wrapped around it. So what are Koozies? Koozies are nothing more than wrappers made of synthetic substances that help to keep liquids cool. While some Koozies are made of cloth or leather, others are made of materials such as Polyester, Viny, EVA, Neoprene and various open-cell and closed-cell foams. In Australia, Koozies are popularly known as Stubby Holders.

So how does a Koozie work?

Imagine an instance where you have a can of chilled beer. Koozies can prevent the beer in the can from getting warm as they insulate it from conduction and heat radiation that could happen through a simple touch by hand or through warm air or sunlight. Experts believe that Koozies can help in reducing the speed at which a drink warms in the sun by up to 50%.

Koozies are used mostly when people are outdoors and do not have access to refrigeration. Busy executives and college students who are mostly on the move find it very convenient to use Koozies to keep their drinks cool.

Shapes and Designs of Koozies

Although most Koozies have undergone a phase of evolvement, there a few sizes and shapes that are quite popular. These include the Koozies for 40 oz. bottles and adjustable Koozies that are meant for containers of beverages that come in different sizes. Almost all Koozies have a handle on top for easy holding and some have a long strap that enables people to sling the beverage container alongwith the Koozie over their shoulders.

Sales and Marketing promotions using Koozies

While the main objective of using a Koozie is to keep a beverage cool, some people use Koozies to identify their beer can or beverage container from that of others. That is to avoid a mix-up of the two. They put their names and tags on the Koozies to distinguish them from others.

Advertisers and marketing professionals on the other hand see the larger picture as they have realized that Koozies are an excellent way to promote any product or service due to several reasons. Firstly, they are inexpensive to produce and secondly, they are available in different shapes and sizes and in a variety of colours. This makes it possible for advertisers to use Koozies as a medium for advertising.

Advertising and publicity with Koozies happens in multiple ways. Some advertisers prefer to buy a large number of Koozies and then brand them with the name and logo of their clients with a simple advertising message. This happens in trade fairs and expos where booth owners give away promotional items to attract visitors to their booths. Individuals also play their role by using Koozies for different purposes. Some use it as a style statement and as a fashion accessory, particularly school- going and college-going students if the Koozie is in bright colours, stylish and looks conspicuous.

Author is a freelance writer and having successful experience in writing about Consumer products. Currently he is writing about Pint Koozies and Solo Cup Koozies for more information about Consumer products visit: logoit.

This article is written by a professional author