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Promotional Items and Gifts for Marketing

Author: Nitin Chaudhry
by Nitin Chaudhry
Posted: Feb 10, 2015

Articles that are used in marketing and communication programs for promotional purposes are known as Promotional Items or Gifts for Marketing. They are basically items, products, or gifts, mostly with a logo of the cause, firm or person that it intends to promote. They are usually given away with the intention of promoting a company, corporate image, brand, or an event. Giving away promotional items and gifts is considered to be a better form of promotion than traditional methods of advertisements. Distributing promotional gifts are not only inexpensive, but they also have multiple benefits with it. It is not necessary for promotional gifts to be costly. Nowadays there are wide ranges of gifts to select from which are not expensive.

Objectives of Promotional Gifts :

  • The price of the promotional gift is not important, what is important is the intention. It is important to keep in mind that the gift meets the taste and interest of the receiver to whom the gift is given. This will be of great help to promote any brand.
  • The objective of giving away such promotional items and gifts is simply to promote the brand. It is important to remember that this objective is met along with satisfying the person to whom the gift is given. So, the gifts should be selected accordingly and wisely.

Different types of Promotional Gifts :

  • Appropriate gifts can be selected based on an individual’s choice and interest. Many people are interested in music so, an ipod can be an ideal gift for such people.
  • Clothes like T-shirts, sweatshirts, polo shirts or jackets can be given as gifts as well. Many would like this gesture, because these things are useful for people.
  • Many prefer office accessories such as calculators, pens, paper products, calendars or clocks as gifts. Such things may be small or cheap, but are very much an integral part of an office set up.
  • Travel accessories such as travel wallets, luggage tags or business card holders may be very appropriate for people who travel a lot.

Different types of bags, diaries, notebooks, key chains, etc are the most usual promotional gift items used by different organizations. Depending on the client these gifts can get expensive as well. Distributing promotional items and gifts is definitely a good method for promoting any business, if only it is planned and executed properly. Nowadays there are many online stores and agencies that provide a variety of promotional items and gifts and also help to select the suitable promotional gifts for their clients according to the industry and budget.

About the Author

Fotokad Advertising Services LLC is an advertising company taking care of all your below the line advertising requirements.

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Author: Nitin Chaudhry

Nitin Chaudhry

Member since: Feb 08, 2015
Published articles: 10

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