What is a Kiosk Survey?

Ah, the elusive kiosk survey - a fancy way of saying, "please tell us what you think while you wait for your burger to cook." Do you know that little machine sitting in the corner of the fast-food restaurant that looks like it's out of the future? That's a kiosk survey.

But what exactly is a kiosk survey? How does it work? And what are the benefits, examples & best practices? In this blog post, we'll answer these questions.

What is a Kiosk Survey?

A Kiosk Survey Kiosk Survey is a type of survey that is conducted using a machine in a public place. The device may be a standalone kiosk or integrated into a larger display or information system. The survey is typically conducted using a touchscreen or a few buttons, and the questions are displayed on the screen.

It's a way for businesses to collect your opinions and feedback on their products or services.

While waiting for your order, you can take a few minutes to share your thoughts on the experience.

And, if you're lucky, the kiosk survey offers you a little something in return for your time and opinions. A complimentary drink or a discount on your next meal?

So, next time you see a kiosk survey, don't be afraid to take a few minutes to share your thoughts.

How Does a Kiosk Survey Work?

The exact details of a kiosk survey will vary depending on the specific survey and the machine being used. However, there are some common features that many kiosk surveys share.

First, the user approaches the kiosk and begins the survey. It may involve touching the screen, pressing a button, or scanning a code.

Next, the user is presented with a series of questions. These questions may be multiple-choice, open-ended, or a mix of both. They may ask about the user's experience, preferences, opinions, or other information.

The user answers the questions using the touchscreen or buttons. Once they have responded to all of the questions, the survey is complete.

Some kiosk surveys may offer incentives for completing the survey. For example, a store might offer a discount coupon or a free sample to customers who complete the survey.

Benefits of Kiosk Surveys: Get Feedback

Kiosk surveys may seem like a serious survey tool Survey Tool, but did you know they can also be hilarious? That's right; kiosk surveys can be a great way to collect customer feedback while injecting humor into the process. In this blog post, we'll explore some of the benefits of kiosk surveys.

• Get Feedback Without Hassle

One of the most significant benefits of kiosk surveys is that they make it easy for customers to give feedback. Instead of filling out a lengthy survey or talking to a customer service representative, customers can approach the kiosk, answer a few questions, and be on their way. Plus, with a fun and engaging survey design, customers are more likely to enjoy the process and provide honest feedback.

• Get Instant Results

Another benefit of kiosk surveys is that they provide instant results. When a customer completes the survey, the results can be analyzed and used to make improvements. It can save businesses time and effort compared to traditional surveys, which can take days or weeks to process.

• Get Laughing

But the real benefit of kiosk surveys? They can be hilarious! By injecting humor into the survey questions and design, businesses can create a fun and engaging customer experience.

For example, a clothing store might ask customers to rate their latest fashion line using a scale of "yay" or "nay," while a restaurant might ask customers to rate their service using emojis instead of stars. These surveys make customers laugh and create a memorable experience they will likely share with friends and family.

• Get Insights

Of course, the most crucial benefit of kiosk surveys is their insights. By collecting customer feedback, businesses can learn what they're doing well, what they need to improve, and what new products or services customers want. And with a funny and engaging survey design, customers are more likely to provide honest and insightful feedback.

So, the next time you're considering a kiosk survey, don't be afraid to inject some humor into the process. With some laughter and feedback, you'll be on your way to creating a better customer experience and many happy customers.

Examples of Kiosks Surveys

Let's dive into some examples of kiosk surveys that businesses have used to collect feedback from their customers:

Restaurant Industry

A fast-food restaurant might use a kiosk survey to ask customers about their food's taste, quality, and presentation. The survey might include questions like

"How satisfied were you with the taste of your meal? Did the presentation of your meal meet your expectations? Would you recommend this restaurant to a friend?"

Using a kiosk survey, the restaurant can get instant customer feedback on their dining experience.

Entertainment Industry

A movie theater might use a kiosk survey to ask customers about their movie-going experience. The survey might include questions like

"Did you enjoy the movie you watched? Was the theater clean and comfortable? Did the sound and picture quality meet your expectations?"

The theater can get valuable feedback on what they're doing well and where to improve using a kiosk survey.

Retail Industry

A retail store might use a kiosk survey to ask customers about their shopping experience. The survey might include questions like

"Were you able to find what you were looking for? Was the store clean and organized? Did the sales associates provide helpful assistance?"

Using a kiosk survey, the store can get insights into how they can improve the shopping experience for their customers.

Recreation Industry

An amusement park might use a kiosk survey to ask customers about their overall experience. The survey might include

"Did you enjoy the rides and attractions? Were the lines for the rides too long? Was the park clean and well-maintained?"

Using a kiosk survey, the amusement park can get feedback on what they're doing well and where they can improve to create a better customer experience.

Overall, kiosk surveys can be used in various industries to collect customer feedback.

Best Practices for Kiosk Surveys

Kiosk surveys are a powerful tool for businesses to gather customer feedback quickly and efficiently. However, companies should follow several best practices to ensure that the survey is effective and provides accurate data. Here are some of the best practices for kiosk surveys in detail:

• Keep it Short and Simple

The first and most important best practice is to keep the survey short and simple. Customers are more likely to participate in the survey is quick and doesn't require a lot of time or effort. Ideally, a kiosk survey should take 3-5 minutes to complete. Keep the questions clear, concise, and to the point.

• Use Engaging and Fun Design

Use a visually appealing design to make the survey more engaging and fun. The survey should have an eye-catching layout that draws customers in and encourages them to participate. Use images, graphics, and colors that align with your brand, making the survey visually appealing. A fun and engaging design can also help customers feel more relaxed and comfortable while taking the survey.

• Be Specific and Focused

Another best practice for kiosk surveys is to be specific and focused. The survey should be designed to collect feedback on a particular aspect of the customer experience, such as product quality, service, or ambiance. By focusing on a specific area, businesses can gather targeted feedback that gets used to make improvements.

• Test the Survey

Before launching the survey, testing it to ensure it works correctly is essential. Conduct a trial run of the survey to identify any technical issues or errors. Testing the survey can help avoid issues that could negatively impact the customer experience.

• Analyze the Data

Once the survey is complete, it's essential to analyze the data to identify trends and insights. Use the data to improve products, services, or customer experiences. Analyzing the data can help identify areas where the business excels and areas where there is room for improvement.

In conclusion, kiosk surveys are effective for businesses to gather customer feedback. By following these best practices, businesses can ensure that the survey is effective and provides accurate data that can be used to improve the customer experience.

Kaumudi Tiwari is the Digital Marketing Lead at Zonka Feedback Zonka Feedbackand an experienced content writer and digital strategist, who has been in the IT industry for the last 5+ years.