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Mobile Application Development to tend the business by grasping iOS, Android Mobile Users

Author: Mary Cury
by Mary Cury
Posted: Feb 11, 2015

As unthinkable it is to recollect how businesses were ever conducted without the help of emails, the same conclusion is most likely to be drawn about mobile applications in the next few years. Mobile phones (iPhones, Androids, BlackBerrys) that are an integral fixture in the everyday lives of billions worldwide are changing the world of business via astute use of mobile apps.

Numerous mobility trends are converging mobile application development to allow brands procure competitive advantage in current economy. Mobile app for an eCommerce Store will become as vital for businesses as corporate sites.

Mobile Apps distinguish a normal mobile from a smartphone. Some of the reasons why mobile Apps are the main drivers of sustainable m-commerce development include:

  • Mobile phones ubiquity
  • App stores ubiquity
  • Numerous possibilities
  • Unparalleled user experience
  • Better visibility
  • Proximity to customers

Role of Mobile Platforms in M-commerce

Smartphones are centered on connectivity, and their support of applications is available for various platforms such as Android, iPhone, Windows, and more. Android iOS mobile app has many users owning to the accessibility and convenience provided.

As of June 2014 there are around 1.2 million apps in both Google Play Store and its iOS counterpart, with more than 30,000 apps introduced every month. Basically, mobile app for an ecommerce store is all about how it addresses the basic productivity needs of a business.

There are huge differences in terms of number and the wide range of apps available for businesses. The two most important among the lot are Apple’s iPhone and Google’s Android.

Importance of iPhone Apps in Business

Apple is continuously working to upgrade its iPhone to make it a better business smartphone. iPhone has numerous built-in features that help brands be more efficient by helping in decision making and production activities. Some of the significant features of iPhones for brands include:

  • Customized app development
  • Microsoft Exchange
  • Unified Inbox
  • Managing Sales
  • Business Intelligence
  • Document and files
  • Easy Integration
  • Powerful interface

Importance of Android App in Business

Correct usage of Android apps can help businesses improve in many areas. Today, brands use Google’s Android as an enterprise resource. Major advantages of Android app for businesses include:

  • Easy development and customization
  • App rejection is rare
  • Highly marketable apps
  • No restriction of development
  • Thriving Android developers community

The new generation Android iOS Mobile App is making it easier for businesses in cross-selling and promotions of their core features. If launched effectively, mobile apps can transform

  • business processes,
  • reduce costs,
  • generate vital business intel, and
  • improve brand analytics.
Mobile Application Development can lift businesses from stagnant or linear growth, reinforcing brand effectiveness, sales transformation, and ultimately profitable business models.
About the Author

I am research scholar in android mobile app and interested in Mobile Application

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  • Guest  -  1 year ago

    this was a very well written article, the information was very nice Thanks for your efforts meal kit delivery business

Author: Mary Cury

Mary Cury

Member since: Feb 10, 2015
Published articles: 1

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