China Brand Registration System: How to secure Your Brand on the Mainland

Foreign enterprises accessing the Chinese market must be conversant with the country's complicated trademark framework, which both enables safeguards and imposes distinct constraints on China Brand Registration.

If you wish to apply for a China brand, you should realize that China's trademark administration works on a first-to-file foundation, which means that abroad trademarks are not recognized until they are registered on the mainland.While China adopts the global classification of products and services established by the 1957 Nice Convention (the latest versions of 2019), it further subdivides these divisions.

Foreign brands should also register their trademarks in Chinese characters to prevent infringement by illegal enterprises. This procedure is complex and needs a mix of selecting characters with sufficient meaning and relevance while also conjuring a picture acceptable to the brand.

Why should you register the trademark within China, even if your brand is well-known?

Because China only recognizes trademarks registered in its home jurisdiction, this is an important legal step for overseas businesses. If the company is well-known, it will probably come across trademark trespassers counterfeiters, as well as grey market providers.

However, without registering the business's registered trademark in China, mediation is unlikely to yield positive outcomes and would be time-consuming and costly in any event.

Companies who operate in China without trademark registrations in the region risk losing their infringement claims, regardless of whether they lawfully sell goods under that brand in other countries or even if they produce in China for export. Finally, owning a Chinese trademark defends enterprises from grey market vendors as well as knock-off merchants online, allowing Chinese customs to seize imitation items.

How does China establish a trademark?

Globally, a trademark symbol specifies the specific or principal use of an item or service, allowing customers to identify between products or services from various manufacturers.

• The mark can be made up of words, devices, letters, digits, three-dimensional signs (shapes), combinations of colors, or a mix of all of the above.
• To be qualified for registering in China, a number of requirements must be met:
• The trademark must be legal. It cannot be the same or similar to the moniker or flag of a country or international organization. It cannot discriminate based on nationality or engage in exaggerated or misleading advertising.
• The trademark must be unique..
• The mark cannot operate. China does not recognize marks that allude to the character or model of the commodity or service itself; for example, a firm selling apples will be unable to register a piece of fruit or a picture of an apple since generic names can be used by anybody. The mark cannot also be used to sabotage rivals by pointing to a technological effect, which may confuse customers when selecting an item or service that sells the same or comparable technical effect.
• The trademark must be accessible for registration. The CTMO's official trademarks database is available online, allowing you to search for existing trademarks. The database contains preliminary permits, final permits, renewals, and revisions to all trademarks.

What are the benefits of promptly submitting a trademark application with the CTMO?

Foreign registrants in China must submit applications for trademarks to the CTMO through a registration agency.

This approach is desirable since it provides companies more control over the method of registration, notably in terms of determining which class as well as subclass to apply under and what categories of items and services would be protected by the trademark.

When applying to obtain a China Brand Registration, an examiner evaluates which subclasses are covered by the trademark.

Substantive investigation of the trademark request: The substantive examination term has been reduced from eight to six months. This assessment determines if the trademark is effectively registerable, after which the government will either announce the initial registration or issue a notice of refusal.

Conclusion

The time required for examining trademark assignments has also been reduced from six months to four months.

Examination of trademarks amendment as well as renewal: The time limit for trademark registration data modification and term renewal has been reduced from three to two months.

Drek Chen is China’s trusted Trademark and brand registration company. We have years of experience in registering trademark and protecting them for several global companies. Our Trademark experts before registering your Trademark create an in-depth r