Kia Motors America Posts Best-Ever Full-Year Sales In 2014

Kia Motors America's yearly numbers are in, and the company has officially posted their best-ever yearly sales, up nearly 9 percent year-over-year. The company has also sold over half a million vehicles for the third year in a row, and has posted a nameplate sales record with the Kia Optima. Overall, the company has had a spectacular year and has significantly outpaced the automotive industry trends.

Kia appeared poised to have an astonishing year, and they finished especially strong in December of 2014. A surge in showroom traffic, a drop in gas prices, and an exceptionally striking lineup that hit both price points and style needs for consumers seem to be part of Kia's equation for success.

Kia's success can be partially attributed to some of their most iconic vehicles. The Kia Soul, which made a splash at car shows several years ago, has picked up significant steam in its fifth year on the market. The compact crossover, with its hamster-heavy commercials, sold nearly 3,500 more units in December of 2014, than it did the previous year. Across the entire year of 2014, 145,316 Souls were sold, compared to 118,079 the previous year.

The Kia Optima, a sleek and performance heavy sedan which would be just as at home on a luxury manufacturer's showroom floor, also saw a huge spike in sales, selling nearly 3,000 more cars in December of 2014 than it did the previous December. Yearly sales also spiked at 159,020, up from 155,893 the previous year. Sales for the Sportage and Sorento, two of the SUVs in the lineup, also rose significantly in 2014, and the Sedona, Kia's minivan, saw significant growth after an initially bumpy start.

Kia, which celebrated its 20th year in the United States market, has gone through an extraordinary transformation over the last decade. The company has been completely re-imagined, and made a valiant effort to change its lineup and offer consumers exactly what they want. Kia has succeeded wildly in that respect. The company now offers sleek and stylish cars, in a plethora of different categories that are both economically sound and also offer safety and security for consumers.

Over the last five years, Kia has grown, and it appears the automaker will continue to do so going forward, as more and more consumers become aware of the stylish and affordable offerings sitting in Kia showrooms across the United States.

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