Revolutionizing Consumer Interaction: The Rise of Connected Packaging with IoT

The packaging industry has been going through through certain significant changes, such changes are being triggered by the technology that is being adopted by business organizations in their endeavor to interact with customers. It is therefore clear that IoT is turning the packaging industry on its head precisely because it presents new possibilities of capability that were once unthinkable. The integration of Internet of Packaging (IoP) has made it possible for companies to design packaging solutions that are not only protective to their contents, but also interactive with the customers.

The Future of Smart Packaging

The ultimate path for smart packaging therefore lies, in the sphere of interacting with the consumer. With the integration of IoT sensors into packaging, brands can create unique experience, product information and/or content in real time. This shift is being supported by IoT in packaging because it provides the needed tools to make packaging that interacts with the consumers. For instance, Smart packaging through QR codes can be used to provide more product information, offers or even take the consumers into a virtual world once the codes are scanned using smartphone.

Internet of Packaging Market Size

The size of the Internet of Packaging market is expected to increase dramatically within the next few years. It catalyzed that more and more people and companies understand the importance of IoT in packaging, there is a progress in smart packaging investment. The market is driven by increasing global demand for smart labeling and Internet of Things (IoT) to packaging foods to ensure the latter have the following qualities: transparency, safety, and shelf freshness. Another driver of this growth is also IoT consumer interaction as the brands seek to tap on new channels that they can use to reach their customers.

Transforming the Packaging Industry

Companies are experiencing the integration of IoT that is changing the face of packaging through opening doors to new opportunities. IoT influence on packaging design can be seen in how products are packaged with an aim of having functionality incorporated. Applying the concept of IoT in packaging design allows for building packaging that doesn’t only serve a function of the protective casing but also holds worthwhile information to the customer and producer. This includes the ability to check temperature, to track the location of the shipment and verifying the real product.

Revolutionizing Food Packaging

Another research study has however shown that IoT is one of the most influential trends that is disrupting the packaging sector in the food industry.. Revolutionizing food packaging with IoT was through smart labelling and the use of IoT in labelling perishables. This means that through the combination of packaging, IoT, as well as RFID technology, consumers can be sure that they are consuming fresh goods, and at the same time, receive notifications of the existence of possible problems with the goods before consuming them. Such level of transparency and control is making new shifts in the consumer approach towards the packaged product.

QR Codes for Smart Packaging

As for the smart packaging to connect with the consumers by IoT, QR codes for smart packaging are also gaining the momentum. These codes are also clickable and when the consumer scans them, he/she finds a lot of information about the product like the ingredients used, the country of origin among others and the directions on how to use it. Besides the information, the smart packaging QR codes can be used for commercial objectives such as discount vouchers or entertaining contents. This not only improves the quality of the experience provided to the consumers but also improves their loyalty towards the brand.………Know More

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Kate Williamson More about AuthorKate, Editorial Team