Sales CRM LeadSquared

LeadSquared

LeadSquared is a sales execution CRM that provides end-to-end sales solutions for businesses. Using automation and newer technology, the platform helps reps sell better by automating their tasks, providing customer information beforehand, and nurturing leads to close more deals.

A sales CRM is a tool for management throughout the sales process. A touchpoint could be any interaction—both direct and indirect—between sales reps and their leads. The tool tracks communication with prospects, automatically organizes customer data, sends reminders to follow up with leads, and more.

Essentially, sales CRM software system simplify the process of lead nurturing. Both administrative tasks and data organization are automated, so you can spend less time on data entry and focus more on building meaningful relationships with prospects. What can a sales CRM help your business accomplish?

Key features:

• Lead management
• Lead scoring
• Workflow automation
• Sales automation

Ratings: 4.3 on Capterra, 4.6 on G2, and 4.4 on Gartner

Pros:

• Provides extensive sales features
• Has an integrated marketing solution at no additional cost
• Excellent customer service
• User-friendly and short implementation time
• Highly customizable and flexible

Cons:

• It can occasionally be slow to use.
• The mobile app has limited functionality compared to the desktop version.

Reviews:

• "The best thing about LeadSquared is the customization of lead fields as per their nomenclature. The assigning of leads is so simple that the next agent can easily check the previous agent’s remarks and notes, which helps in conversation and converting the lead."
• "Overall, LeadSquared is an excellent option for businesses looking for a comprehensive solution to their marketing, sales, and CRM needs. I have used Zoho CRM, Nopaperforms, etc., but the flexibility offered by LS is better."
• "The LeadSquared portal lags while accessing multiple leads, and the task reminder constantly pings us through the mail."

Price:

• Lite – $25 per user/month
• Pro – $50 per user/month
• Super – $100 per user/month

Automated Lead Distribution

One of the ways CRM automates the sales process is through intelligent lead distribution. LeadSquared, for example, has a robust system that automates lead assignments for salespeople. You can set up rules to auto-distribute leads based on:

• Geography: Assign leads to salespeople who are familiar with the local market.

• Product: Match leads to salespeople who are experts in specific products or services.

• Lead source: Assign leads to teams who handle leads from specific channels.

• Combination of criteria: Create complex rules that consider multiple factors for lead distribution.