IndyCar and Youtube

IndyCar enthusiasts may prefer their type of racing over NASCAR or they might enjoy both. Certainly, some well-known drivers have competed successfully in both. However, regardless of whatever feelings of camaraderie or rivalry exist, NASCAR usually wins in popularity on various forms of media and even in ticket sales. These days, social media platforms are considered a good gauge of audience size and loyalty. On Twitter, NASCAR boasts over a million followers while IndyCar comes in at over 100,000. The evidence would seem to suggest a large disparity in viewers and consumer base between the two forms of racing. Despite this, IndyCar racing may have a shot at becoming NASCAR’s equal and rival in the social media sphere. If the industry can capitalize on it, a savvy online presence can keep this type of racing thriving for years to come.

New forms of social media pop up every day. Twitter and Facebook were some of the original platforms, but others such as Instagram and Tumblr have shown up in recent years to claim their fair share of the Internet. Youtube is another social medium that has risen in recent years. It was one of the initial online video platforms and it originally made a name for itself by fostering the creation of the first viral videos. Other mediums now use short videos but Youtube is still the best place for longer content. Following monetization via ad placement services, the platform created a new means of advertising and creating income for large corporations as well as the average individual. Some accounts are purely for entertainment but companies often use the medium to put out updates and most recent information.

Like following on other platforms, a user can create a Youtube account and subscribe to other accounts. This means that as a company puts out content their followers will automatically see the new videos in their feed and suggested videos. The most successful accounts log millions of views per video and consequently, reach a large and often multi-national audience. When it comes to subscribers, IndyCar currently outstrips NASCAR by a multiple of twenty. The videos themselves tend to have relatively low views on both accounts, so though IndyCarhas a clear advantage on this platform, there must be other factors at work.

When looking through related and suggested videos, crash videos from either arena receive millions of views. The average user instead of the official brand accounts publishes this kind of content. However, car related content clearly has an audience in this sphere. All the IndyCarsector needs to do is capitalize on the trend. Trick videos, memorable moments, highlights and interviews would attract larger audience. Youtube may be a great way to show impromptu behind the scenes action or the latest newsin the industry.

NASCAR tends to have more exposure via advertising and various campaign efforts. Naturally, the IndyCar lovers will rely on something other than mainstream media platforms to get the latest news and clips. Youtube is a way to do this without having to pay for airtime. In fact, if the business can maintain a high enough level of views, the ad revenue may pay for the production of Youtube content. Furthermore, the subscription-based system invites fans to sincerely invest in a brand and the published content. They agree to continue watching and keep up with updates. It is a bit more involved than liking and scrolling through photos. This results in dedicated fans as that continue to watch and subscribe for content and information.

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Weston Barnes is a write and an avid reader. When he's not writing about business, marketing, health, pets, or relationships, he's immersed in his latest book.