Rigid Boxes for Luxury Packaging: Diverse Benefits & Popular Types

Several industries in the consumer market create regular to premium products. These luxury products require special packaging that sets them apart from regular items and does justice to their market value. For this purpose, a large number of high-end brands belonging to a wide array of industries place their trust in custom rigid boxes.

In this article, we’ll discuss how custom rigid boxes are one of the prime packaging choices for holding all the special types of items stated above. We’ll also share the most utilized types of rigid boxes that industries prefer for packing their special products. So, let’s begin!

Why Rigid Boxes Are Considered Perfect for Packing Luxury Items?

To answer this simple question, let’s discuss first what are rigid boxes. This is a kind of packaging made from rigid material. Rigid is not a primary packaging material but it is made up of multiple layers of secondary materials including card stock, paperboard, kraft, etc.

Being created from multiple layers of different materials, a rigid box is dense and provides optimum safety to the packed items. It also provides premium texture and that’s why brands consider it perfect for packing luxury items. But this is just an overview of its prime benefits. Let’s now discuss in detail what benefits rigid boxes provide that make them an ideal deluxe packaging choice.

i. High Density

It is a known fact that the more a material is thick, the higher the level of safety it can provide to the packed items. There are only two packaging materials known for their density. One is rigid, other is corrugated. Both are made up of multiple secondary materials and hence, thicker than other primary materials like card stock and kraft.

However, among rigid and corrugated, the former provides a fine surface texture. That’s why when it comes to luxury packaging, brands prefer rigid over corrugated. Due to high density, these boxes promise maximum safety which brands need to provide to the luxury, delicate, heavy, and gift items.

ii. Premium Textures

The surface texture of any packaging has great importance in the marketing world. The reason is simple. If you study consumer psychology, you can understand that buyers don’t judge packaging just by its outlook.

After picking up the box impressed by its outlook, they also feel the box texture which is something that comes naturally to humans. We have five senses to judge anything and touch is one of them. Thus, brands realize the importance of a fine texture and that’s why they consider rigid boxes the prime packaging choice as they provide premium textures.

iii. Customizable

The market value of any packaging is judged by the extent to which it can be customized. The reason is that brands need to elevate the marketing and safety levels of their boxes and make them more appealing. This can only become possible if a packaging can accept maximum printing, finishing, color scheme, and add-on options.

How many of these design options a packaging can accept depends entirely on the kind of material it is made from. Rigid is a kind of material that can accept several design options and that’s why it is a preferred packaging choice for luxury brands. Brands can modify these boxes to the maximum extent to create packaging that provides all the required benefits and uses.

iv. Diverse Uses

One of the prime benefits of the modification ability of rigid boxes is they can be turned into diverse kinds of packaging to serve different objectives. For instance, brands can turn these boxes into premium gift, PR, wedding invitation, party, and subscription boxes.

Brands can customize these sorts of boxes with different add-ons to elevate their outlooks and safety levels. For instance, they can add display windows to give recipients a sneak peek of the packed items to make them excited.

Companies can apply finishing to provide rough or smooth surface textures and make outlooks shiny or dull. They can add personal notes, ribbons and bows, foam or paper inserts, gold or silver foiling, and other add-ons and inserts to make them look the part. Not every packaging can be turned into these diverse sorts of boxes and that’s what makes rigid packaging more special than the rest.

Popular Types of Rigid Boxes Utilized by Industries

Rigid boxes are created in diverse layouts but we’ll share the most common or popular ones that brands utilize for packing their products. These include:

a. Magnetic Lock Rigid Boxes

This sort of rigid packaging comes with magnetic locks to provide seamless and easy unboxing. Users don’t need to follow any patterns to open this type of packaging. They just need to apply a little extra force and the box opens smoothly.

Similarly, to close the box, they just need to bring the flaps or sides together and they automatically attach due to magnetic pull without customers putting any effort. This type of smooth unboxing is exactly what brands need for luxury packaging. Thus, most luxury watches, perfume, jewelry, and mobile phone brands opt for magnetic rigid boxes.

b. Match Slide Style Rigid Boxes

This type of rigid packaging comprises a sleeve and a separate tray that slides in and out just like a matchbox, hence the name. The tray part is mostly made from rigid while the sleeve can be made from card stock or rigid. In one layout, both sides of the sleeve are kept open. Users just need to push the tray from one of the sides and the tray slides out from the other one.

In another layout, one side of the sleeve is closed. The tray can be pushed outside either by pushing it out with a ribbon or using fingers for which an opening is created on its external side. Like magnetic lock, this is another rigid box layout in which customers don’t need to put extra effort plus the unboxing is quite smooth, simple, and soundless. This is exactly the sort of packaging that luxury brands need for their special products.

c. Hinged Flip Lid Boxes

This is a type of rigid packaging in which the lid is attached to the base. There is a hinge at the back of the box and a locking system on the front. These are also popularly called treasure boxes and are often made from wood or rigid.

Brands usually provide these boxes to hold heavy, delicate, luxury, or antique items. Mostly kids’ treasure chests are also made from hinged flip lid boxes. This is one of the major luxury types of packaging that brands seldom utilize to hold ultra-luxury products for VIP customers.

d. One Piece Boxes

Also known as 1P boxes, this sort of rigid packaging is created from a single piece of material. A 1P rigid box has a flat bottom with flaps that form the sides and ends. The outer flaps join at the centre to form the top.

These boxes are easy to assemble and can be modified to create three different size boxes. Thus, this rigid packaging type is often used to store and deliver printed matter, luxury frames, and expensive books, among other products. It is perfect for delivering items that have a small depth dimension.

Rigid boxes are another name of luxury packaging as you can discern by reading this article. We’ve shared why custom rigid boxes are considered the most preferred packaging choice for holding luxury items. As a bonus, we also shared details of the 4 most popular rigid box layouts that brands utilize. So, if you need these boxes for your brand then contact Packaging Mania right away. We provide a wide array of rigid boxes and have a long list of satisfied customers in the US that testify to our expertise in the packaging business.

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