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Hyundai Motor India Is TargetingThe 5 Lakh Sales Magic Figure

Author: Mohd Islam
by Mohd Islam
Posted: Feb 23, 2015

Hyundai Motor India is keeping its fingers crossed for a record sales target this year.

Hyundai Motor India is on a roll. They are looking forward to a magnificent target - the 5 lakh sales magic figure in the current domestic market within a few years. It also plans to launch a myriad of products soon which will include an entry into newer car segments.

The company sold 4.11 lakh units last year in 2014. To celebrate this achievement, it launched an updated version of its mid-sized sedan Verna priced up to Rs. 12.19 lakh (ex-showroom Delhi).

A senior car analyst from India said that Hyundai Motors will definitely achieve this task by 2016 since their updated Verna car is already booming in sales. He also expects the company to launch a new cross-over version of their premium hatchback, the Elite i20, which is a compact sports utility vehicle. The domestic market should remain a priority for the company but at the same time it should likely seek to retain 40 per cent of its share from their car exports out of India. In 2014, HMIL had sold a total of 4.11 lakh units within the domestic market and exported close to 2.01 lakh units.Its current per annum production capacity is at close to 6.8 lakh units which should soon see an expansion to seven lakh units.

Since the government is taking bold steps to accelerate economic growth it should fairly cut down on interest rates. The company has announced recently that it is no mood to set up a new plant since they will still have an excess of 90,000 units after meeting their magic figure.

Their current plant is running at exactly 99.8 per cent of its total output capacity which doesn’t necessitate the need for a new plant, at least for 5 more years. They have also phased out some of their older models, like the iconic model Santro and their premium selling sedan, the Sonata. This will help them free-up some of the load on their output capacity.

The current market sentiment is improving the company’s outlook and it hopes to achieve this magic figure within this year only. BP Auto Spares India is one such dealer that deals in Mahindra Parts, Mahindra spare parts, Mahindra truck parts, Mahindra Scorpio Parts,Mahindra Bolero Parts, and much more.

About the Author

B.P. Impex, specialize in the supply of Genuine and Replacement parts for passenger and commercial vehicles manufactured by Tata Motors, Mahindra, Ashok Leyland, Maruti Suzuki and other Indian manufactured vehicles.

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Author: Mohd Islam

Mohd Islam

Member since: Dec 23, 2014
Published articles: 32

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