The scope of marketing

Marketing is something which plays an invisible role in each and every human’s life. It has the ability to change one’s life tremendously. The best part of the marketing is that only the marketing engineer is aware of the impact what he has created rest all doesn’t know exactly what happens it is completely unconscious activity. Today’s world when compared to 10 years back is a lot affected by this marketing disease, from the moment we get out of the bed we are into this marketing world starting from radio television, newspaper, billboards, pamphlets etc. Most of the marketing activity emphasizes on the economy. Marketing can be stated as performance of business activities directed towards the goods and services from the producer to the consumer.

Among all the approaches of the marketing the most successful one is economic approach. This can be applied in any condition in any country. This is what all the customers prefer too. It’s the default mentality of the consumer to go towards the cheapest one. So marketing plays the major role in promoting any product or services to the consumer.

The basic organizational structure of a company must have finance department, operations department, human resource department and marketing department. These are the basic departments which a company must have to ensure steady growth.

Whatever the business type maybe like whether Business to Consumer (B2C) or Business to Business (B2B), or Business to Government (B2G) etc marketing has some important role to play. Marketing is the tool which projects the company to the consumers; it is the most powerful function of the organization. Marketing functions cannot happen without the help of other departments like finance, operations and human resource. This is marketing function has endless scope in the future. Even in the past tribal did marketing to promote their trade.

Students, who are studying marketing, should come across these steps. They are tested in these aspects. There is a service called marketing assignment help which is more helpful to the student to understand the concepts and theories beyond it.

The marketing function has the strong root in the history and also in the future. Through time just the way of marketing has changed but marketing remains the same. Now at present we have so many scopes for marketing. This field is considered as the most creative field of the business. Marketing engineers are those who understand the consumer psychology and promote according to that.

Right from the designing the wrapper of the product till the advertisements on the mass media everything is done by the marketing team in a firm. In this marketing department there are several teams each one takes of one particular mode like a team governs the television the other internet marketing while the rest take care of the offline ads. So this is completely a team work. If you have the creativity to think different and have guts to project it then marketing the best thing that can happen in your life.

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