Increase cart conversion with shopify's save & share cart feature

One of the most common challenges for eCommerce businesses is cart abandonment. Shoppers often add items to their cart but leave before completing their purchase, resulting in lost sales opportunities. Shopify’s Save & Share Cart feature offers a powerful solution to this problem. By allowing customers to save their carts and share them with others, you can increase cart conversion, drive sales, and enhance the overall shopping experience.

In this article, we'll explore how using Shopify Save Cart and Shopify Share Cart can boost your store's conversions and customer engagement.

The Power of Shopify Save Cart

The Shopify Save Cart feature allows customers to save their shopping carts and return later to complete their purchase. This simple yet effective tool helps reduce cart abandonment and ensures that shoppers don't lose their items if they leave the site.

Benefits of Shopify Save Cart:

1. Reduced Cart Abandonment: Many customers abandon their carts due to distractions or the need for more time to make a purchasing decision. With the Save Cart feature, customers can save their selections and easily return to complete the purchase when they’re ready.

2. Improved Customer Experience: Allowing customers to save their carts adds convenience to the shopping process, making them more likely to return and complete their purchase. It shows that your store values their time and preferences.

3. Multi-Device Flexibility: With carts saved across devices, shoppers can start their journey on one device and complete it on another, providing a seamless cross-device shopping experience.

The Impact of Shopify Share Cart

The Shopify Share Cart feature takes customer engagement to the next level by enabling users to share their shopping cart with others. This tool is ideal for collaborative shopping, group purchases, or simply seeking feedback from friends and family.

How Shopify Share Cart Boosts Engagement:

1. Collaborative Shopping: Customers can share their cart via email or a unique link, making it easy to involve others in the decision-making process. Whether they’re buying gifts or coordinating a group purchase, this feature creates a collaborative shopping experience.

2. Social Shopping: When customers share their carts on social media, it increases the visibility of your store, potentially attracting new customers. This organic sharing can lead to increased traffic and higher conversions.

3. Enhanced Customer Interaction: The ability to share carts encourages interaction between customers and their social circle, making shopping a more social and enjoyable experience. This fosters loyalty and encourages repeat purchases.

How Shopify Save & Share Cart Can Increase Cart Conversion

Using Shopify Save Cart and Shopify Share Cart together creates a more engaging shopping experience that ultimately leads to higher conversion rates. Here's how these features help boost sales:

1. Recapturing Lost Sales

By allowing customers to save their carts, you're giving them a reason to return and complete their purchase. Follow-up emails or personalized reminders can help bring these customers back to the checkout page, reducing cart abandonment and increasing conversions.

2. Encouraging Group Purchases

With Shopify Share Cart, customers can involve others in their buying decisions. This collaborative approach can lead to larger orders, as group purchases are often more substantial than individual ones.

3. Building Trust and Confidence

When customers can share their cart with others for feedback or validation, they are more likely to complete the purchase. It builds trust, as shoppers feel more confident in their decision, knowing they have consulted with someone they trust.

4. Creating a Personalized Shopping Experience

The ability to save and share carts provides a more personalized shopping experience. Customers appreciate the flexibility and convenience of returning to their saved carts at their own pace, which increases their likelihood of completing the purchase.

Best Practices for Maximizing the Shopify Save & Share Cart Feature

To make the most of Shopify Save Cart and Shopify Share Cart, follow these best practices:

1. Promote the Features Clearly: Make sure the Save and Share Cart options are easy to find on your website. Clear, visible buttons or pop-ups can encourage more customers to use these features.

2. Send Cart Reminder Emails: Use abandoned cart emails to remind customers of their saved carts. Personalize these emails with product images, names, and a direct link to their saved cart to increase the chances of conversion.

3. Offer Incentives for Sharing: Encourage customers to share their carts by offering incentives like discounts or special offers when their friends make a purchase using their shared link.

4. Optimize for Mobile: Ensure the Save and Share Cart features work seamlessly on mobile devices, as many customers shop on their phones. A smooth mobile experience increases the likelihood of customers returning and completing their purchases.

Conclusion

Incorporating Shopify Save Cart and Shopify Share Cart into your store is an effective way to increase cart conversions and improve customer engagement. By offering the flexibility to save and share carts, you make the shopping experience more convenient, interactive, and social. These features not only reduce cart abandonment but also encourage group purchases and enhance the overall customer journey.

FAQs for Shopify Save & Share Cart1. What is Shopify Save Cart, and how does it work?

Shopify Save Cart allows customers to save their shopping cart for future reference. If a customer adds items to their cart but isn't ready to complete the purchase, they can save it and return later to complete the transaction without losing their selected items.

2. How does Shopify Share Cart benefit my store?

The Shopify Share Cart feature lets customers share their cart with others, making it ideal for collaborative shopping or group purchases. By enabling cart sharing, your store can benefit from increased visibility, organic promotion, and potential new customers from shared links.

3. Will enabling Save & Share Cart reduce cart abandonment?

Yes, by allowing customers to save their carts, you give them the flexibility to return and complete their purchase later, which can reduce abandonment. Additionally, sharing carts can encourage feedback or group decision-making, leading to more completed purchases.

4. Can customers use the Save Cart feature on mobile devices?

Absolutely! Shopify Save Cart and Share Cart are designed to work seamlessly across all devices, including mobile phones. This makes it convenient for customers to shop on the go and return to their saved carts anytime.

Daniel Taylor is an eCommerce expert specializing in Shopify apps and solutions. With a passion for helping online businesses grow, they provide insights on tools to enhance customer experience and increase sales.