How to Improve Conversion Rate in Woo-commerce Store By Improving Pagespeed

Your WooCommerce store's conversion rate is likely proportional to its pagespeed insights score; your good pagespeed insights score leads to a better conversion rate for your Woo-commerce store.

Are you struggling to increase your pagespeed insights score of your woo-commerce store to improve your conversion rate?

Many website owners like you are struggling with this issue. Here, we will discuss the impact of pagespeed on the conversion rate of your WooCommerce store and also explore 5 quick tips to increase your pagespeed insights score.

What is pagespeed and the impact of pagespeed on the conversion rate of your woo-commerce store

Pagespeed is defined as the time the browser takes to load your webpage and render its content. In simple words, when users visit your woo-commerce store, they need to wait some time to display the content on your webpage. This time is known as pagespeed.

While every user wants a fast-loading WooCommerce store, a slow WooCommerce store can harm user expectations. Your user will get frustrated with your slow WooCommerce store and is likely to leave without completing their online purchase.

The conversion rate calculates how many visitors complete their desired actions, such as making an online payment, completing an online purchase, downloading an e-book, or other actions. Thus, your slow-loading woo-commerce website can reduce the conversion rate by increasing the bounce rate.

How to check the pagespeed score of your woo-commerce store in pagespeed insights

Google Pagespeed Insights is an online page speed-analyzing tool developed by Google. It allows you to see your website’s score based on core web vitals and, by implementing its suggestions, improve the performance of your website.

Before going ahead, first, you need to check the pagespeed score of your woo-commerce store in the pagespeed insight. You just need to put your woo-commerce website’s URL and click on analyze to check the pagespeed score of your woo-commerce store.

After waiting for some time, Google page speed insights reports on core web vitals assessment and provides the overall score of your woo-commerce store.

While a 90+ score indicates a good pagespeed score, a score between 50 and 90 is considered an average score and indicates that your WooCommerce store needs improvement. Lastly, a score below 50 indicates a poor pagespeed score.

You also can use alternative tools such as GT Metrix, Google lighthouse and others to check your page speed score.

5 quick tips to increase this page speed insight score for your woo-commerce store

As you can see, a fast-loading WooCommerce store is crucial for your conversion rate. Therefore, you need to increase the page speed insights score to boost your WooCommerce store's conversion rate.

Let’s see the 5 quick tips to increase this google pagespeed insight score for your woo-commerce store.

1. Use a fast-loading woo-commerce theme

Every wordpress theme or woo-commerce theme has its own feature and coding file which needs to be loaded during the woo-commerce store loading. You need to choose the fast-loading woo-commerce theme to boost your pagespeed insights score.

Here we are listing some fast-loading woo-commerce themes that you can use to improve your pagespeed.

• Astra

• Divi

• Neve

• OceanWP

• Hello Elementor

1. Optimize all images of your woo-commerce store

Images are the most crucial resource for your WooCommerce store because they represent your online product. However, an unoptimized image can harm your store’s loading speed.

There are many online image optimization tools available such as RabbitLoader, Imagify, and other tools that you can use to compress your large-size images without losing their quality.

1. Minify your HTML, CSS, and Javascript files

HTML, CSS, and Javascript files are the fundamental assets for your WooCommerce store. To make the code more understandable, developers use unnecessary characters such as comments, spaces, large meaningful variable names, etc. these will increase the file size.

By deleting these unnecessary characters, you can minimize your HTML, CSS, and JavaScript file’ size and boost your woo-commerce store’s loading time.

To Minify your HTML, CSS, and JavaScript, you need to use an HTML minifier, CSS minifier, or RabbitLoader.

1. Implement Lazy loading

When you implement lazy loading in your website, the browser only loads the images above the fold earlier. When you scroll down, it loads the rest of the images.

Your WooCommerce store may contain many images. By adding lazy loading, you can boost its loading speed and improve its core web vital performance as well. It can be done by manually.

But it’s required lot’s of coding skill. If you are nort comfortable with coding, there will be many plugins available in wordpress, that you can use. For implementing lazy loading in your woo-commerce store, you can use a3 lazy load, RabbitLoader or any other lazy loading plugin.

1. Use Content Delivery Network

Network latency issues can occur due to the high distance between the user and the origin network. Therefore, this high distance can be one of the reasons behind your slow woo-commerce network.

A Content Delivery Network (CDN) can reduce this network latency by distributing your content between the edge servers worldwide. Thus, by using a CDN, you can improve the speed of your woo-commerce store and the Google Pagespeed Insights score.

There are several CDNs available online, like RocketCDN. But if you are looking for an all-in-one solution, you can try RabbitLoader to mitigate this issue. It has a premium CDN with 300+ PoPs.

Conclusion

Here, you have understood the impact of the pagespeed insights score on your WooCommerce conversion rate and also explored strategies to improve this pagespeed insights score.

If you're also suffering from a low conversion rate due to a poor pagespeed insights score, don’t waste your time. Implement these strategies to improve your pagespeed score and user experience.

Hi, my name is Pitter and I am a Content Writer at Topguestpost, India. I write creative blogs on a varied niche such as fashion, beauty,Tech, saas,Business and more.